Internet Prophets: Enlightened E-Business Strategies for Every Budget

Overview

Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investment—throughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered ...

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Overview

Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investment—throughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered include online shopping, planning for web site development, web content, marketing and advertising, and defining success.

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Editorial Reviews

From the Publisher
“A superb book . . . full of insights into the Internet and ways to translate those insights into profits.” —Jay Conrad Levinson, author of the Guerrilla Marketing series
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Product Details

  • ISBN-13: 9780910965552
  • Publisher: Information Today, Inc.
  • Publication date: 11/28/2001
  • Pages: 345
  • Product dimensions: 7.00 (w) x 9.50 (h) x 0.76 (d)

Meet the Author

Mary Diffley is the founder of United Computer Specialists, an Internet services company. She has published dozens of articles in publications such as the Rockland Review and the Hudson Valley Business Journal. She lives in Tappan, New York.

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Table of Contents

Figures ix
Tables xi
Foreword xiii
Preface xv
About the Web Site xxiii
Introducing the Internet Prophets 1
Part I New Business Principles 7
Chapter 1 Industrial Age vs. Information Age 11
Part II E-Business Fundamentals 23
Chapter 2 Online Shopping 25
Chapter 3 One-to-One Marketing 37
Chapter 4 Digital Delivery 47
Chapter 5 Stickiness 57
Chapter 6 Online Communities 61
Chapter 7 Portals 69
Chapter 8 Auctions 77
Chapter 9 Dynamic Pricing Models 85
Chapter 10 Customer Service 91
Chapter 11 Think Globally, Click Locally 97
Chapter 12 For the Cause: Nonprofit Business on the Internet 105
Chapter 13 E-Government 111
Part III Creating an Internet Business Plan 121
Chapter 14 Planning for Web-Site Development 123
Chapter 15 Business Assessment 131
Chapter 16 Defining Success 147
Part IV Creating a Project Plan 157
Chapter 17 Money Matters 159
Chapter 18 Home Page and Web Content 171
Chapter 19 Web-Site Design 185
Chapter 20 Application Development and Hosting 195
Part V Marketing Your Web Site 207
Chapter 21 Search Engines 211
Chapter 22 Affiliate Marketing 219
Chapter 23 E-Mail Marketing 225
Chapter 24 Banner Advertising 233
Part VI Appendices
Appendix A A Method to the Madness 253
Appendix B Launch of the World Wide Web 257
Appendix C Using Search Engines 267
Appendix D Internet Regulation 277
Appendix E Technical Overview of HTML 281
Appendix F Index of Prophet Strategies 295
Appendix G Index of Service Providers 301
Appendix H Glossary of Internet Terms 303
About the Author 307
Index 309
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