Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property / Edition 1

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Overview

The rapid growth of the Internet and the World Wide Web is transforming the way information is accessed and used. New models for distributing, sharing, linking, and marketing information are appearing. This volume examines emerging economic and business models for global publishing and information access, as well as the attendant transformation of international information markets, institutions, and businesses. It provides those in the public, private, and nonprofit sectors with a practical framework for dealing with the new information markets. Topics addressed include the effects of various technological factors and market environments on pricing;
the relationship among classic production costs, transaction costs, and the economic value of intellectual property; the effects of different pricing practices for telecommunications and
Internet services on the pricing of information; the bundling and unbundling of information services; changing cost structures and the allocation of rights among authors, publishers, and other intermediaries; the effects of markets for complementary products and services, including advertising, on the pricing and use of information; and policy implications of different pricing models.A Publication of the Harvard Information Infrastructure Project in Collaboration with the
School of Information Management and Systems at the University of California at Berkeley.

The MIT Press

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Product Details

Meet the Author

Brian Kahin is Senior Fellow at the Computer & Communications Industry Association in
Washington, DC. He is also Research Investigator and Adjunct Professor at the University of Michigan
School of Information and a special advisor to the Provost's Office. He is a coeditor of
Transforming Enterprise (MIT Press, 2004) and many other books.
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Table of Contents

Introduction 1
Speculative Microeconomics for Tomorrow's Economy 6
Advertising Pricing Models for the World Wide Web 45
Profiting from Online News: The Search for Viable Business Models 62
The Economics of Copy Protection in Software and Other Media 97
Aggregation and Disaggregation of Information Goods: Implications for Bundling, Site Licensing, and Micropayment Systems 114
Network Delivery of Information Goods: Optimal Pricing of Articles and Subscriptions 138
Fixed-Fee versus Unit Pricing for Information Goods: Competition, Equilibria, and Price Wars 167
Versioning Information Goods 190
Economics and Electronic Access to Scholarly Information 203
Contributors 231
Index 235
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Introduction

Introduction
Brian Kahin and Hal R. Varian
Speculative Microeconomics for Tomorrow's Economy
J. Bradford DeLong and A. Michael Froomkin
Advertising Pricing Models for the World Wide Web
Donna L. Hoffman and Thomas P. Novak
Profiting from Online News: The Search for Viable Business
Models
Susan M. Mings and Peter B. White
The Economics of Copy Protection in Software and Other Media
Oz Shy
Aggregation and Disaggregation of Information Goods: Implications for
Bundling, Site Licensing, and Micropayment Systems
Yannis Bakos and Erik Brynjolfsson
Network Delivery of Information Goods: Optimal Pricing of Articles and
Subscriptions
John Chung-I Chuang and Marvin A. Sirbu
Fixed-Fee versus Unit Pricing for Information Goods: Competition,
Equilibria, and Price Wars
Peter C. Fishburn, Andrew M. Odlyzko, and Ryan C. Siders
Versioning Information Goods
Hal R. Varian
Economics and Electronic Access to Scholarly Information
Jeffrey K. MacKie-Mason and Juan F. Riveros
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