Equip yourself with Internet Research knowledge using this practical, user-friendly book by the Illustrated Series. Designed to meet the needs of users from a broad range of experience levels, this book provides essential information about Internet Research, including topics on search toolbars, searching the social web, intelligent search agents, and finding, evaluating, and citing online sources!
Product dimensions: 8.30 (w) x 10.60 (h) x 0.30 (d)
Meet the Author
Donald I. Barker (M.B.A., Eastern Washington University) has authored, coauthored, and contributed to thirty-five cutting-edge textbooks, many bestsellers, on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. He pioneered the "hybrid" college textbook, combining the power of the Internet with the convenience of paper to deliver the most up-to-date learning experience possible, along with devising the process for putting textbook ancillary materials online. In addition, Don was instrumental in establishing the lucrative practice of packaging student versions of software with textbooks. As an assistant professor of information systems at Gonzaga University, he was honored as the winner of the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference and received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. Before commencing his academic career, Don was a business development specialist for the Small Business Development Center in Spokane, Washington, receiving the award for Outstanding Leadership and Service to Small Business. In addition, he was the sales manager for the largest consumer electronics retailer in Spokane. Today, Don continues to push the technology envelope by authoring trailblazing textbooks, as well as developing and teaching innovative online courses. For more information about Don, visit: www.linkedin.com/in/donaldibarker.
Melissa S. Barker (B.A. in public relations/advertising, Gonzaga University) is the social media strategist for Oregon Public Broadcasting, where she designs and oversees the implementation of social media branding for the organization. She has coauthored four leading-edge textbooks, including Internet Research Illustrated, fifth, sixth and seventh editions, all bestsellers, as well as Social Media Marketing: A Strategic Approach. Melissa was instrumental in creating the first accredited social media marketing certificate in Washington State. She developed and teaches the certificate's core courses for Spokane Falls Community College, which include social media marketing, search engine marketing, and social media strategic planning courses. Melissa began her career as a social media marketing specialist for the international software company Siber Systems, where she doubled the company's presence on Facebook, Twitter, and LinkedIn within a few months. In recognition of her accomplishments, Siber Systems promoted her to the position of chief social media strategist. Melissa then became director of communications for Own Point of Sale, where she created and executed social media campaigns, as well as public relations, advertising, and other marketing efforts. As a social media strategist at Integra Telecom, Melissa developed and implemented comprehensive social media initiatives and taught executives and sales team how to build their personal brand with social media. At Jive Software, a leading enterprise social software maker, Melissa developed and supervised the execution of social media campaigns and trained the sales team on social selling. She has established herself as an authority on LinkedIn, Twitter, Facebook, and Google+, as well as achieving expert author status on EzineArticles. In addition, she is a sought after speaker at conferences such as InnoTech and ITEXPO. For more information about Melissa, visit: www.linkedin.com/in/melissasbarker.
UNIT A: SEARCHING THE INTERNET EFFECTIVELY. Understanding Internet Search Tools. Using a search toolbar. Creating an Internet Research Strategy. Identifying the Right Keywords. Performing a Basic Search. Why do search results vary with different search engines? Adding Keywords Arranging keywords. Using Phrase Searching. Other ways to search using phrases. Analyzing Search. Understanding Evaluative Criteria. Understanding Wikipedia. Evaluating a Web Page. Considering what others say about Web pages. Evaluating bias. Citing Online Resources. Copyright and plagiarism. UNIT B: CONSTRUCTING COMPLEX SEARCHES. Understanding Boolean Operators. Remembering Boolean logic. Narrowing a Search with the AND Operator. Using the plus sign. Keeping a search diary. Expanding a Search with the OR Operator. Restricting a Search with the NOT Operator. Using Multiple Boolean Operators. Using multiple Boolean operators instead of advanced search forms. Searching with Filters. Filtering domains in the URL. Combining Boolean Operators and Filters. Using the search text boxes on an advanced search page. Using Advanced Search Operators. Using Metasearch. Maximizing metasearching. UNIT C: FINDING SPECIALTY INFORMATION. Understanding Subject Guides. Using a Subject Guide. Understanding distributed subject guides. Understanding the Deep Web. Comparing the visible and invisible Web. Searching Periodical. Finding Places. Finding People and Businesses. Finding personal email addresses and telephone numbers. Using a Specialized Search Engine. Finding a specialized search engine. Finding Online Reference. Finding Government Information. Finding state and provincial government sites. UNIT D: SEARCHING THE SOCIAL WEB. Understanding Social Media Searches. Recognize the wisdom of the crowd. Searching Social Networks. Finding discussion groups or forums. Navigating the Blogosphere. Understanding RSS. Scanning Microblogs. Understanding Enterprise Social Software. Searching Video Sites. Using YouTube's Advanced Filters. Searching Photo Sharing Sites. Understanding copyrights and licenses. Searching Social News Sites and Article Directories. Social bookmarking sites. Finding Answers with Q & A Sites. Understanding a Wiki. Using Social Media Search Engines. Understanding Social Media Dashboards.