Internet Research Illustrated / Edition 6

Paperback (Print)
Rent
Rent from BN.com
$10.44
(Save 83%)
Est. Return Date: 11/29/2014
Buy New
Buy New from BN.com
$55.74
Buy Used
Buy Used from BN.com
$41.81
(Save 30%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $4.49
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Paperback)
  • All (33) from $4.49   
  • New (2) from $54.48   
  • Used (31) from $4.49   

Overview


Equip your students with Internet Research knowledge using this practical user-friendly book from the Illustrated Series. New edition features vastly expanded coverage of social media search, with an entire unit now dedicated to the topic. Explores how to use social media meta search engines to find information from multiple social media sites simultaneously. Additional emphasis on evaluating the value, veracity, and reliability of content found online. Continued attention to Boolean search and the use of other advanced search operators to maximize the efficacy of Internet research. Streamlined coverage of specialty searches and the use of subject directories, using state-of-the-art search techniques.
Read More Show Less

Product Details

  • ISBN-13: 9781133190387
  • Publisher: Cengage Learning
  • Publication date: 11/29/2011
  • Edition description: Illustrate
  • Edition number: 6
  • Pages: 128
  • Sales rank: 318,605
  • Product dimensions: 8.30 (w) x 10.60 (h) x 0.30 (d)

Meet the Author


Donald I. Barker (M.B.A., Eastern Washington University) has authored, coauthored, and contributed to thirty-five cutting-edge textbooks, many bestsellers, on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. He pioneered the "hybrid" college textbook, combining the power of the Internet with the convenience of paper to deliver the most up-to-date learning experience possible, along with devising the process for putting textbook ancillary materials online. In addition, Don was instrumental in establishing the lucrative practice of packaging student versions of software with textbooks. As an assistant professor of information systems at Gonzaga University, he was honored as the winner of the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference and received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. Before commencing his academic career, Don was a business development specialist for the Small Business Development Center in Spokane, Washington, receiving the award for Outstanding Leadership and Service to Small Business. In addition, he was the sales manager for the largest consumer electronics retailer in Spokane. Today, Don continues to push the technology envelope by authoring trailblazing textbooks, as well as developing and teaching innovative online courses. For more information about Don, visit: www.linkedin.com/in/donaldibarker.

Melissa S. Barker (B.A. in public relations/advertising, Gonzaga University) is the social media strategist for Oregon Public Broadcasting, where she designs and oversees the implementation of social media branding for the organization. She has coauthored four leading-edge textbooks, including Internet Research Illustrated, fifth, sixth and seventh editions, all bestsellers, as well as Social Media Marketing: A Strategic Approach. Melissa was instrumental in creating the first accredited social media marketing certificate in Washington State. She developed and teaches the certificate's core courses for Spokane Falls Community College, which include social media marketing, search engine marketing, and social media strategic planning courses. Melissa began her career as a social media marketing specialist for the international software company Siber Systems, where she doubled the company's presence on Facebook, Twitter, and LinkedIn within a few months. In recognition of her accomplishments, Siber Systems promoted her to the position of chief social media strategist. Melissa then became director of communications for Own Point of Sale, where she created and executed social media campaigns, as well as public relations, advertising, and other marketing efforts. As a social media strategist at Integra Telecom, Melissa developed and implemented comprehensive social media initiatives and taught executives and sales team how to build their personal brand with social media. At Jive Software, a leading enterprise social software maker, Melissa developed and supervised the execution of social media campaigns and trained the sales team on social selling. She has established herself as an authority on LinkedIn, Twitter, Facebook, and Google+, as well as achieving expert author status on EzineArticles. In addition, she is a sought after speaker at conferences such as InnoTech and ITEXPO. For more information about Melissa, visit: www.linkedin.com/in/melissasbarker.

Read More Show Less

Table of Contents


UNIT A: SEARCHING THE INTERNET EFFECTIVELY. Understanding Internet Search Tools. Using a search toolbar. Creating an Internet Research Strategy. Identifying the Right Keywords. Performing a Basic Search. Why do search results vary with different search engines? Adding Keywords Arranging keywords. Using Phrase Searching. Other ways to search using phrases. Analyzing Search. Understanding Evaluative Criteria. Understanding Wikipedia. Evaluating a Web Page. Considering what others say about Web pages. Evaluating bias. Citing Online Resources. Copyright and plagiarism. UNIT B: CONSTRUCTING COMPLEX SEARCHES. Understanding Boolean Operators. Remembering Boolean logic. Narrowing a Search with the AND Operator. Using the plus sign. Keeping a search diary. Expanding a Search with the OR Operator. Restricting a Search with the NOT Operator. Using Multiple Boolean Operators. Using multiple Boolean operators instead of advanced search forms. Searching with Filters. Filtering domains in the URL. Combining Boolean Operators and Filters. Using the search text boxes on an advanced search page. Using Advanced Search Operators. Using Metasearch. Maximizing metasearching. UNIT C: FINDING SPECIALTY INFORMATION. Understanding Subject Guides. Using a Subject Guide. Understanding distributed subject guides. Understanding the Deep Web. Comparing the visible and invisible Web. Searching Periodical. Finding Places. Finding People and Businesses. Finding personal email addresses and telephone numbers. Using a Specialized Search Engine. Finding a specialized search engine. Finding Online Reference. Finding Government Information. Finding state and provincial government sites. UNIT D: SEARCHING THE SOCIAL WEB. Understanding Social Media Searches. Recognize the wisdom of the crowd. Searching Social Networks. Finding discussion groups or forums. Navigating the Blogosphere. Understanding RSS. Scanning Microblogs. Understanding Enterprise Social Software. Searching Video Sites. Using YouTube's Advanced Filters. Searching Photo Sharing Sites. Understanding copyrights and licenses. Searching Social News Sites and Article Directories. Social bookmarking sites. Finding Answers with Q & A Sites. Understanding a Wiki. Using Social Media Search Engines. Understanding Social Media Dashboards.
Read More Show Less

Customer Reviews

Average Rating 4.5
( 2 )
Rating Distribution

5 Star

(1)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted April 18, 2011

    No text was provided for this review.

Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)