The Internet Writer's Handbook / Edition 1

The Internet Writer's Handbook / Edition 1

by Martha C. Sammons
     
 

While there is material on topics typically covered in books on creating Web pages, this reference emphasizes online writing. Coverage encompasses designing and formatting text, using text in a Web page, and components to include in certain types of Web pages. Material is organized in alphabetical entries which contain tips, definitions, checklists, and examples from… See more details below

Overview

While there is material on topics typically covered in books on creating Web pages, this reference emphasizes online writing. Coverage encompasses designing and formatting text, using text in a Web page, and components to include in certain types of Web pages. Material is organized in alphabetical entries which contain tips, definitions, checklists, and examples from real Web pages. This second edition features a reader-friendly design, a new section on principles, and new entries. Sammons is affiliated with Wright State University. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780205287840
Publisher:
Pearson Education
Publication date:
03/29/1999
Edition description:
Older Edition
Pages:
350
Product dimensions:
6.00(w) x 8.57(h) x 0.98(d)

Table of Contents

Preface.

1. Web Writing and Design Principles.

2. Handbook.
Abbreviations.
Abbreviations: E-mail.
Access to Information.
Accessibility.
Accuracy.
Acronyms.
Action Steps.
Active Voice.
Adobe Acrobat.
Advance Organizers.
Agreement: Pronoun.
Agreement: Subject/Verb.
Alignment.
Alternative (ALT) Text.
Analogies.
Animation.
Annotation.
Announcement of Web Page.
Apostrophes.
Archives.
Attention.
Audience Analysis.
Audience: Writing for Experts & Novices.
Background Color.
Background Image.
Balance.
Banner.
Bibliographic Record.
Biographical Information.
Blinking Text.
Blurbs.
Body.
Bold.
Book: Online.
Boxes.
Brainstorming.
Branding.
Browsing Options.
Bulleted (Unordered) Lists.
Bullets: Graphical.
Buttons/Navigation Bars.
Buzzwords.
Callouts/Captions.
Capitalization.
Cascading Style Sheets.
Catalog Page.
Centered Text.
Charts.
Children: Writing Web Pages for Kids.
Chunking.
Clarity.
Clichés.
Colons.
Color.
Colored Links.
Colored Text.
Columns.
Comma Splice.
Commas.
Comments.
Community Features.
Company Page.
Concept Document.
Conceptual Information.
Conciseness.
Confident Style.
Consistency: Layout.
Consistency: Style.
Contact Information.
Content.
Context Independence.
Contextual Clues.
Contractions.
Contrast.
Copyright Issues.
Copyright Notice.
Corporate Information.
Course Offering.
Credibility.
Cross-References.
Dangling Modifier.
Dashes.
Date Stamp.
Deep Linking.
Definitions.
Disclaimer.
Domain Name.
Download Menu.
Editorial/Submission Guidelines.
Educational Information.
E-Mail.
E-Mail List Information.
E-Mail Query.
Emphasis.
Examples.
FAQ.
Feedback.
File Management.
Flowchart.
Focal Point.
Font.
Font Size.
Footer.
Footnotes.
Form.
Frames.
Frames for Navigational Aids.
Glossary.
Graphics.
Grid.
Grouping.
Handheld Devices: Writing For.
Head.
Header.
Headings.
Headlines.
Home Page.
HTML Editing Software.
Humor.
Hyphens.
Icons.
Image Map.
Important Information.
Indentation.
Index.
Informal Writing.
Information Overload.
Informational Page: Business or Service.
Instructions.
Intensifying Words.
Interactivity.
International Audience.
Introduction: Site.
Introductions.
Inverted Pyramid.
Italics.
Jargon.
Journal (Electronic).
Keywords.
Labeling Information.
Large Initial Caps.
Layering Information.
Line Length.
Lines (Rules).
Link Title.
Links.
Links: Embedded Text.
Links: External.
Links: Internal.
Links: Lists.
Links: Text.
List Page.
Lists.
Location Identification.
Logos/Trademarks.
Long Description.
Magazine or E-Zine.
Margins.
Marquee.
Menu.
Meta Information.
Metaphor.
Misplaced Modifier.
Mission Statement.
Monospaced Type.
Multimedia.
Navigation.
Navigation: Types of.
Navigational Aids.
Netiquette.
News.
Newsletter.
Next Links.
Noise.
Non-Sexist Language.
Numbered (Ordered) Lists.
Numbers.
Objectivity.
Organization.
Organization Page.
Page Length.
Page Numbers.
Page Size.
Paragraphs.
Parallel Construction.
Parentheses.
Patterned Information.
Periods.
Personal Information.
Personal Page.
Personal Tone.
Platform-Independent Terminology.
Position/Placement.
Positive Language.
Preformatted Text.
Press Release.
Print vs. Web.
Printing.
Privacy/Privacy Policy.
Procedures.
Process/How Things Work.
Product or Service Information.
Promotional Language.
Pronoun Errors.
Proximity.
Publication Information.
Pull Quote.
Punctuation Marks.
Purpose/Objective of Site.
Questions/Question Marks.
Quick Reference.
Quotation Marks.
Readability.
Redirect Page.
Reference Information.
Repetition.
Research.
Resume.
Run-On Sentence.
Sales & Persuasive Sites.
Scannability.
School Web Site.
Scope.
Scrolling.
Search Engine.
Search Engines: Writing For.
Semi-Colons.
Sentence Fragment.
Sentences.
Seven Plus or Minus Two Rule.
Shifts in Tense, Person, or Number.
Shortcuts.
Signature.
Simplicity.
Site Guide/Site Help.
Site Map.
Spamming.
Spatial/Temporal References.
Special Characters.
Spelling.
Splash Page.
Stickiness.
Storyboard.
Structure.
Style Guide.
Style Sheets (Editorial).
Summary or Abstract.
Support Information.
Support: Technical.
Table of Contents.
Tables/Grids.
Tagline.
Telegraphic Style.
Template.
Tense.
Testing.
Theme.
Thumbnail Graphics.
Title.
Tone.
Topic Sentences.
Training/Tutorial.
Transitions.
Transparent Writing.
Troubleshooting.
Underlining.
Updated Information.
URL (Uniform Resource Locator) Format.
Usability Testing.
Usage: Computer and Internet Words to Watch For.
Usenet/Newsgroup Posting.
User Guide.
User Options/Personalization.
Verbs.
Visual Cues.
Weblog.
White Paper.
White Space.
Word Choice.
Words: Errors to Watch For.
“You” Orientation.

Glossary.

Useful Lists.

Suggested Reading.

Review Checklist.

Index.

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