Internets, Intranets, and Extranets by Audhesh Paswan | 9780789020109 | Hardcover | Barnes & Noble
Internets, Intranets, and Extranets

Internets, Intranets, and Extranets

by Audhesh Paswan
     
 

ISBN-10: 0789020106

ISBN-13: 9780789020109

Pub. Date: 01/28/2003

Publisher: Taylor & Francis

The five chapters in this collection examine the threat posed by the internet to the independent sales agent, explore the transaction cost underpinnings of cybermediaries, and extend cue utilization theory as an explanatory mechanism for the web-capture consumer. Published simultaneously as Journal of marketing channels, v.9, nos. 3/4, 2002. Annotation (c)2003 Book

Overview

The five chapters in this collection examine the threat posed by the internet to the independent sales agent, explore the transaction cost underpinnings of cybermediaries, and extend cue utilization theory as an explanatory mechanism for the web-capture consumer. Published simultaneously as Journal of marketing channels, v.9, nos. 3/4, 2002. Annotation (c)2003 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780789020109
Publisher:
Taylor & Francis
Publication date:
01/28/2003
Series:
The Journal of Marketing Channels Monographic Separates Ser.
Pages:
141
Product dimensions:
5.90(w) x 8.60(h) x 0.70(d)

Table of Contents

  • Introduction: The e.Volution of the Spider
  • e-Business Technological Innovations: Impact on Channel Processes and Structure
  • Conventional Channels of Distribution and Electronic Intermediaries: A Functional Analysis
  • A Three-Tier Model Representing the Impact of Internet Use and Other Environmental and Relationship-Specific Factors on a Sales Agent's Fear of Disintermediation Due to the Internet Medium
  • The Fallacy of the Level Playing Field: The Effect of Brand Familiarity and Web Site Vividness on Online Consumer Response
  • The Impact of Organizational and Environmental Factors on the Implementation of Internet-Based Marketing Channels
  • Index
  • Reference Notes Included

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