The Interplay of Influence: News, Advertising, Politics, and the Mass Media / Edition 3

The Interplay of Influence: News, Advertising, Politics, and the Mass Media / Edition 3

by Kathleen Hall Jamieson, Karlyn K. Campbell
     
 

ISBN-10: 0534141064

ISBN-13: 9780534141066

Pub. Date: 09/01/1992

Publisher: Wadsworth

This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in

Overview

This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.

Product Details

ISBN-13:
9780534141066
Publisher:
Wadsworth
Publication date:
09/01/1992
Edition description:
Older Edition
Pages:
304
Product dimensions:
6.30(w) x 9.06(h) x (d)

Table of Contents

1. The Media: An Introduction. 2. What Is News? 3. News as Persuasion. 4. Influencing the News Media. 5. Ratings and Revenues. 6. What Is Advertising? 7. Persuasion through Advertising. 8. Influencing Advertisers. 9. How to Influence the Media. 10. Political versus Product Campaigns. 11. News and Advertising in the Political Campaign. Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >