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Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.
1. The Media: An Introduction. 2. What Is News? 3. News as Persuasion. 4. Influencing the News Media. 5. Ratings and Revenues. 6. What Is Advertising? 7. Persuasion through Advertising. 8. Influencing Advertisers. 9. How to Influence the Media. 10. Political versus Product Campaigns. 11. News and Advertising in the Political Campaign. 12. The Internet. Index.
Posted October 17, 2010
This item arrived on the 10th day of my ordering it. However, the comments from the seller was that the book is in "good condition". I do not consider a cover that is full of creases and a book that is full of highlights (in different colors) and written/underlined in pen and pencil to be "good" condition.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.