The Interplay of Influence: News, Advertising, Politics, and the Mass Media / Edition 3

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PAPERBACK Good 0534141064 Student Edition. No CD Included. Moderate dirt wear, wrinkling or creasing on cover or spine. Good binding. Moderate writing and highlighting. Cover ... has used book stickers or residue. Marker on cover or bottom edge of book. Read more Show Less

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Belmont, California, U.S.A. 1992 Illustrated Softcover Third Edition {Second Printing} Very Good 8vo-over 7?"-9?" tall. "This fascinating book will make you aware of how the ... persuasive strategies used by these and other groups and individuals influence virtually everything you do. And how you, in turn, can affect the mass media. It will help you understand THE INTERPLAY OF INFLUENCE at work as you examine the complex interrelationships among media users and you, the consumer of their messages. " This book has 304 pages. The text contains NO internal marks whatsoever. Read more Show Less

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Overview

This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.
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Editorial Reviews

Booknews
Helps students understand the power of the media to influence perceptions, and provides tools for analyzing media messages. This fifth edition covers new government regulations relating to mass media, discusses political advertising, and offers current coverage of the Internet and its influence on news, advertising, and politics. There are also new case studies. Jamieson teaches communication and is dean of the Annenberg School for Communication at the University of Pennsylvania. Campbell is chair of the Speech-Communication Department at the University of Minnesota. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780534141066
  • Publisher: Wadsworth
  • Publication date: 9/1/1992
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 304

Table of Contents

1 The Media: An Introduction 1
2 What Is News? 40
3 News as Persuasion 83
4 Influencing the News Media 122
5 Ratings and Revenues: The Audience in Mass Media Social Systems 156
6 What Is Advertising? 190
7 Persuasion through Advertising 216
8 Influencing Advertisers 249
9 How to Influence the Media 277
10 Political versus Product Campaigns 297
11 News and Advertising in the Political Campaign 317
Index 349
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