Interplay of Influence: News, Advertising, Politics, and the Mass Media / Edition 4

Interplay of Influence: News, Advertising, Politics, and the Mass Media / Edition 4

by Kathleen Hall Jamieson, Karlyn Kohrs Campbell, Karlyn K. Campbell, Karlyn K. Campbell
     
 

This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in… See more details below

Overview

This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.

Product Details

ISBN-13:
9780534514310
Publisher:
Wadsworth
Publication date:
08/28/1996
Series:
Wadsworth Series in Mass Communication and Journalism
Edition description:
Older Edition
Pages:
352
Product dimensions:
6.43(w) x 9.17(h) x 0.62(d)

Meet the Author

Table of Contents

1The Media: An Introduction1
2What Is News?40
3News as Persuasion83
4Influencing the News Media122
5Ratings and Revenues: The Audience in Mass Media Social Systems156
6What Is Advertising?190
7Persuasion through Advertising216
8Influencing Advertisers249
9How to Influence the Media277
10Political versus Product Campaigns297
11News and Advertising in the Political Campaign317
Index349

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