Into the Networked Age: How IBM and Other Firms are Getting There Now / Edition 1 by James W. Cortada, Thomas S. Hargraves, Edward Wakin | | 9780195124491 | Hardcover | Barnes & Noble
Into the Networked Age: How IBM and Other Firms are Getting There Now / Edition 1

Into the Networked Age: How IBM and Other Firms are Getting There Now / Edition 1

by James W. Cortada, Thomas S. Hargraves, Edward Wakin
     
 

ISBN-10: 0195124499

ISBN-13: 9780195124491

Pub. Date: 10/28/1999

Publisher: Oxford University Press, USA

In this dynamic book, based on the most effective strategies of IBM and other market leaders, managers will learn to successfully transform their organizations into a business prepared to compete in a networked age.
Mainframes, client servers, PCs, networks, e-business, the Internet, databases, technical management—indeed, in the brave new business world

Overview

In this dynamic book, based on the most effective strategies of IBM and other market leaders, managers will learn to successfully transform their organizations into a business prepared to compete in a networked age.
Mainframes, client servers, PCs, networks, e-business, the Internet, databases, technical management—indeed, in the brave new business world facing today's firms only one thing is certain: change. And when looking for a model for corporate change, one should look no further than IBM. In this decade, IBM has gone from a company with less than $60 billion in unprofitable revenue to a highly profitable $85 billion-plus enterprise. In a company whose major source of revenue was once hardware, services now account for more than a third of its revenue. IBM Global Services, only seven years old and $25 billion strong, draws most of its revenue from helping businesses to do successfully what IBM has done: transform themselves. In five down-to-earth sections, the authors share their vast experience, apply case studies, chart trends and describe in-depth the practices that allowed IBM to transform itself, and to show the way for other firms. The result is an essential handbook for anyone charged with leading their firm in an economy that is global, increasingly reliant on information systems, and teeming with rapidly emerging markets—and competitors.
Written by a staff of experts and renowned business thinkers, Into the Networked Age is today's ultimate guide for success in tomorrow's business world.

Product Details

ISBN-13:
9780195124491
Publisher:
Oxford University Press, USA
Publication date:
10/28/1999
Pages:
256
Product dimensions:
9.10(w) x 6.20(h) x 1.10(d)

Table of Contents

Foreword ix
Preface xiii
About the Authors: The IBM Team xvii
Part One: Confronting Change 1(62)
The Challenge of Change, the Response of Transformation
3(17)
The Unavoidable Stakes
6(2)
Management and Transformation
8(1)
Mapping the Way
9(4)
Successful Transformation
13(4)
Summary
17(3)
How the Rules of the Game Are Changing
20(20)
An Economic Revolution
22(2)
Identifying and Understanding Change
24(4)
How Change Is Changing
28(6)
The New Competition
34(2)
What Does It All Mean?
36(2)
Summary
38(2)
Making Customers into Partners
40(23)
How to put the Customer First
42(4)
Analyzing Value to the Customer
46(7)
The CVM Difference
53(4)
When Is CVM Appropriate?
57(1)
Putting CVM into Action
58(2)
Keeping CVM Going
60(1)
Summary
61(2)
Part Two: Leading Through Knowledge 63(54)
Managing Knowledge: Issues and Implications
65(17)
What Is Knowledge?
67(2)
Why Knowledge? Why Now?
69(3)
What Knowledge Issues Do Firms Face?
72(8)
Summary
80(2)
How to Manage Knowledge
82(18)
Components of Knowledge Management
83(4)
Principles of Knowledge Management
87(6)
Enemies of Knowledge Management
93(3)
What Can Management Do?
96(2)
Summary
98(2)
The Leveraging of Knowledge
100(17)
How to Identify Competencies
103(4)
How to Benefit from Competencies
107(5)
Putting Competencies to Work
112(3)
Summary
115(2)
Part Three: Managing by Process 117(40)
The "X" Factor in Transformation
119(20)
The Three C's of Process
122(3)
Questions and Issues
125(2)
High-Level Processes
127(3)
Additional Processes to Implement
130(2)
Leading with Process Management
132(2)
New Forms of Leadership
134(3)
Summary
137(2)
Process Management in Action
139(18)
Transformation Drivers
141(5)
Managing for Growth
146(5)
The Outcome
151(3)
Summary
154(3)
Part Four: Leveraging Technology 157(40)
Working Partners: Strategy and Technology
159(17)
Transforming Entire Industries
161(3)
Management Rethinking
164(4)
Value Propositions and Attributes
168(3)
Identifying Capabilities
171(2)
Summary
173(3)
Technologies for Today and Tomorrow
176(21)
Some Basics
179(1)
Advances in IT
180(1)
Computer Interfaces
181(3)
Collaboration/Enablement
184(2)
Advanced Processing
186(6)
Connection/Distribution Applications
192(1)
The Outlook
193(1)
Summary
194(3)
Part Five: Mastering Change 197(18)
Leading the Way
199(16)
Creating Strategies
201(1)
The Role of Knowledge
201(1)
The Shift to Process
202(1)
The Impact of Technology
203(1)
Transformation Lessons
204(1)
The Crucial Role of Leadership
205(7)
Summary
212(3)
Notes 215(10)
Index 225

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