Introducing Marketing : Wall Street Journal Edition / Edition 1

Introducing Marketing : Wall Street Journal Edition / Edition 1

by John Burnett
     
 

ISBN-10: 0471395315

ISBN-13: 9780471395317

Pub. Date: 12/28/2001

Publisher: Wiley

"Integrated Marketing" boxes illustrate how companies apply principles.

Overview

"Integrated Marketing" boxes illustrate how companies apply principles.

Product Details

ISBN-13:
9780471395317
Publisher:
Wiley
Publication date:
12/28/2001
Pages:
300
Product dimensions:
7.99(w) x 10.02(h) x 0.48(d)

Table of Contents

Chapter One: Introducing Marketing.

Chapter Two: Understanding and Approaching the Market.

Chapter Three: Marketing Research: An Aid to Decision Making.

Chapter Four: Understanding Buyer Behavior.

Chapter Five: External Considerations in Marketing.

Chapter Six: Marketing in Global Markets.

Chapter Seven: Introducing and Managing the Product.

Chapter Eight: Communicating to Mass Markets.

Chapter Nine: Pricing the Product.

Chapter Ten: Channel Concepts: Distributing the Product.

Photo Credits.

Index.

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