Introducing Social Semiotics

Introducing Social Semiotics

by Theo van Leeuwen
     
 

ISBN-10: 0415249449

ISBN-13: 9780415249447

Pub. Date: 12/28/2004

Publisher: Taylor & Francis

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills

Overview

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Product Details

ISBN-13:
9780415249447
Publisher:
Taylor & Francis
Publication date:
12/28/2004
Edition description:
New Edition
Pages:
320
Sales rank:
442,770
Product dimensions:
6.80(w) x 9.60(h) x 0.70(d)

Table of Contents

Part 1: Semiotic Principles Semiotic Resources. Semiotic Change. Semiotic Rules. Semiotic Functions. Part 2: Dimensions of Semiotic Analysis Discourse. Genre. Style. Modality. Part 3: Multimodal Cohesion Rhythm. Composition. Information Linking. Dialogue

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