Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective / Edition 3

Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective / Edition 3

by George E. Belch
     
 

ISBN-10: 0256136963

ISBN-13: 9780256136968

Pub. Date: 11/28/1994

Publisher: McGraw-Hill Higher Education

Product Details

ISBN-13:
9780256136968
Publisher:
McGraw-Hill Higher Education
Publication date:
11/28/1994
Series:
Irwin Series in Marketing
Edition description:
Older Edition
Pages:
762
Product dimensions:
9.06(w) x 11.02(h) x (d)

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