Introduction to Artificial Intelligence: A Business Perspective

by Corinne Hoisington, Mark Ciampa

Overview

This book will be appealing and helpful to students due to its comprehensive coverage of AI's transformative impact across various industries and its focus on innovation and new opportunities. Key aspects include innovation and new opportunities, digging into how AI is revolutionizing business operations, enhancing efficiency and creating new opportunities for innovation; advanced AI applications like machine learning, natural language processing and computer vision; industry coverage, exploring AI's impact on various industries and discussing how AI is transforming sectors such as healthcare, finance, education, cybersecurity and manufacturing and the role of AI in education, personalizing student learning experiences. Practical insights and real-world examples equip students with the knowledge and skills needed in their future careers.

Product Details

ISBN-13:	9798214024837
Publisher:	Cengage Learning
Publication date:	10/27/2025
Pages:	440
Product dimensions:	6.00(w) x 1.25(h) x 9.00(d)

About the Author

Corinne Hoisington is a full-time professor of information systems technology at Central Virginia Community College in Lynchburg, Virginia, with more than 25 years of teaching experience. She travels over 200,000 miles a year delivering keynote addresses in cities worldwide for customers such as the Microsoft Corporation, Microsoft Canada International Events, Cengage Learning, National Geographic Abu Dhabi, Capital One International Bank, Executive LIVE in London, Sydney and Johannesburg and the international South by Southwest (SXSW) event in Austin, Texas. Professor Hoisington is the recipient of the Microsoft Most Valuable Professional award in Computer Programming. Corinne has authored over 40 textbooks with Cengage Learning/National Geographic on topics such as Artificial Intelligence in Business, Microsoft 365, Technology Now and Visual Basic. Corinne stands at the forefront of the educational revolution, a true visionary and thought leader in the field of Artificial Intelligence (AI). Her journey is not just the story of an educator on the cutting edge, it's a testament to the transformative power of AI Assisted education itself.

Dr. Mark Ciampa is a professor of analytics and information systems and the program director of the graduate Cybersecurity Data Analytics program in the Gordon Ford College of Business at Western Kentucky University in Bowling Green, Kentucky. Prior to this, he was an associate professor and served as Director of Academic Computing at Volunteer State Community College in Gallatin, Tennessee for 20 years. Mark has worked in the IT industry as a computer consultant for businesses, government agencies and educational institutions. He has published over 25 articles in peer-reviewed journals and books. He is also the author of over 30 technology textbooks from Cengage, including "Security+ Guide to Network Security Fundamentals," 8e, "CompTIA CySA+ Guide to Cybersecurity Analyst," 3e, "CWNA Guide to Wireless LANs," 3e, "Guide to Wireless Communications," "Security Awareness: Applying Practical Cybersecurity In Your World," 6e and "Networking BASICS." Dr. Ciampa holds a PhD in technology management with a specialization in digital communication systems from Indiana State University and has certifications in security and healthcare.

Table of Contents

1. Changing Business in the Blink of an AI. Introduction: The Transformation of the Business World with AI. Automating Business Operations with AI. Introducing OpenAI's ChatGPT. Engineering a Basic Generative AI Prompt for a Text Response. Understanding AI and its Impact on Ethics and Privacy. Analyzing Potential Bias, Accuracy, and Privacy of OpenAI. 2. Progressing from Turing to Deep Learning. Tracing the Evolution of AI. Connecting the The Turing Test and Intelligence. Applying Machine Learning Innovations. Illustrating Deep Learning. Using Deep Learning in Microsoft Office with Copilot. Developing Microsoft PowerPoint Slides using Copilot. Perceiving AIs Impact on Business and the Economy. 3. Making Headway with Natural Language Processing. Unlocking the Power of Language with NLP. Bridging the Gap between Humans and Machines Using AI Speech Recognition in Google Gemini's Multimodal AI Model. Advancing Prompt Engineering in Gemini's Multimodal AI Powered Voice. Analyzing Generative AI's Impact on Business Recruitment. 4. Moving Forward with Machine Learning and Generative AI. The Rise of Big Data and Machine Learning. The History of Language Models Data. How ChatGPT Works within Conversational AI Applications. Copilot and Gemini in Industry: Use Cases and Case Studies. The Impact of ChatGPT on Society and Communication. Understanding AI within AI Mobile Apps. Using AI with the Apple Intelligence Platform. 5. Seeing with Computer Vision. Introduction to Computer Vision. Image Formation and Representation. Image Filtering and Enhancement. Object Detection and Recognition. Generating AI Art Ethically. 6. Addressing Inequities and Advancing Inclusion Through Technology. A Veneer of Objectivity and Fake News. AI as a Black Box. Copyright Infringement via Generative AI. AI and Education: Improving Learning and Teaching. Personalized Learning. Evaluating AI Tools for Research. 7. Bringing AI to the Physical World with Robotics. History and Evolution of Robotics. Exploring the Diverse Types of Robotic Technology. Robots at Work: Industry Applications. Sensors and Actuators for Robotics. Robot Control and Planning with AI. Reinforcement Learning and Use Cases for Robotics. 8. Applying AI to Cybersecurity. The Challenges of Protecting our Technology. The Ideal Union: AI and Cybersecurity. The Two Sides of AI. Crafting an Advanced AI Prompt. Using AI in Cybersecurity. The Future of AI and Cybersecurity. 9. Building a Chatbot: The Future of Conversation. Chatbots: Enhancing Customer Service and Efficiency. Design the Key Components of a Chatbot. Creating Your Own Chatbot. Chatbot Knowledge Bases. The Rise of Chatbots: How Automation is Transforming Customer Service. 10. Ensuring Ethical Development in a Digital World. Oversight Overwhelmed in the Legal System. Developing Ethical Guidelines for AI Systems and Robotics. Understanding Sustainability in the Age of AI. Designing Fairness into Data Collection and Use. Protecting Privacy and Data Rights in the Age of Big Data. Ensuring Ethical Guidelines for AI Video Creation. 11. Reshaping Society and Transforming the Labor Market. The Role of AI in Marketing and Customer Experience. AI and Healthcare: Revolutionizing Patient Care and Medical Research. AI and Supply Chain Management: Enhancing Efficiency and Reducing Costs. AI and Entrepreneurship: Unlocking Innovation and Growth. Preparing for the AI-Powered Future: Life and Business with AI. Winners and Losers in Career Pathways.