Introduction to Business / Edition 4

Introduction to Business / Edition 4

by Jeff Madura
     
 

ISBN-10: 0324407114

ISBN-13: 9780324407112

Pub. Date: 02/01/2006

Publisher: Cengage Learning

This innovative text emphasizes business concepts and strategy while still providing the plethora of definitions the reader will require. Practical focus addresses how and why businesses operate the way they do, covering topics such as adding value and creating profits through a variety of skill-building projects. Small Business Survey provides a reality-based…  See more details below

Overview

This innovative text emphasizes business concepts and strategy while still providing the plethora of definitions the reader will require. Practical focus addresses how and why businesses operate the way they do, covering topics such as adding value and creating profits through a variety of skill-building projects. Small Business Survey provides a reality-based picture of how small business managers conduct day-to-day business. CHC: Small Business Dilemma tracks a College Health Club business from start-up through topics tied to each chapter in the text. Spotlight on Technology features show the integration of technology and business. "Business On-line" features provide a foundation for student comprehension of the Internet without requiring computer access. Dell Computer's formula for Success shows how Dell has used key management concepts discussed in the text to succeed in the technology arena.

Product Details

ISBN-13:
9780324407112
Publisher:
Cengage Learning
Publication date:
02/01/2006
Edition description:
4TH
Pages:
800
Product dimensions:
8.36(w) x 11.70(h) x 1.31(d)

Table of Contents

Part IOrganization of a Business1
Chapter 1Planning a Business3
Chapter 2Selecting a Form of Business Ownership29
Chapter 3Business Ethics and Social Responsibility55
Part IIBusiness Environment89
Chapter 4Economic Environment91
Chapter 5Industry Environment119
Chapter 6Global Environment141
Part IIIManagement177
Chapter 7Fundamentals of Effective Management179
Chapter 8Organizational Structure207
Chapter 9Production Management231
Chapter 10Improving Production Quality and Efficiency259
Part IVManaging Employees287
Chapter 11Motivating Employees289
Chapter 12Hiring, Training, and Evaluating Employees315
Part VMarketing351
Chapter 13Product and Pricing Strategies353
Chapter 14Distribution Strategies385
Chapter 15Promotion Strategies409
Part VIFinancial Management439
Chapter 16Accounting and Financial Analysis441
Chapter 17Financing463
Chapter 18Business Investment493
Part VIISpecial Topics525
Chapter 19Information Systems and Technology527
Chapter 20Risk Management555
Chapter 21Synthesis of Business Functions581

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