Introduction to Business with Online Learning Center Access Card / Edition 1

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Overview

Best-selling Management author, Gareth Jones, offers a fresh approach in Introduction to Business 1/e by engaging students with illustrative examples and stories embedded within the text to encourage them to learn more about the concepts than any other paperback available. Jones' Introduction to Business is comprehensive yet concise by providing the main points in a narrative style without overwhelming the students with excessive detail. The wealth of examples and the depth of coverage is unmatched by any other text. In contrast to the traditional survey approach in this market, Jones provides a foundation to business by organizing the material to show students how business happens not by separating topics by discipline.

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Product Details

  • ISBN-13: 9780073224367
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 1/4/2006
  • Edition description: BK&CD-ROM
  • Edition number: 1
  • Pages: 507
  • Product dimensions: 8.60 (w) x 10.80 (h) x 0.88 (d)

Meet the Author

Gareth Jones, Texas A & M University

Gareth Jones is a professor in the management department of the College of Business Administration and the Graduate School of Business and Texas A&M University. He is co-author on three other major textbooks, including one on organizational behavior (accolades he shares with CONTEMPORARY MANAGEMENT co-author and wife, Jennifer George), one on organizational theory, and a one on strategic management. Jones received his BA & PhD from University of Lancaster, UK. He has taught at University Warwick, Michigan State University, and University of Illinois/ Urbana-Champaign

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Table of Contents

Brief Contents
Part 1 The Environment of Business

Chapter 1 What Is Business?

Chapter 2 The Evolution of Business

Chapter 3 Entrepreneurs, Managers, and Employees

Chapter 4 Multinationals and the Global Environment of Business

Chapter 5 Business Ethics and the Legal Environment of Business
Part 2 The Human Side of Business

Chapter 6 Leadership, Influence, and Communication in Business

Chapter 7 Motivating and Managing People and Groups in Business Organizations

Chapter 8 The Structure and Culture of a Business Organization
Part 3 A Functional Approach to Business

Chapter 9 Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Chapter 10 Marketing and Product Development: Creating and Positioning Goods and Services

Chapter 11 Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers

Chapter 12 Operations and Materials Management: Managing the Production and Flow of Goods and Services

Chapter 13 Human Resource Management: Acquiring and Building Employees’ Skills and Capabilities

Chapter 14 Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit

Chapter 15 Finance: Balancing Risk and Return
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