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Introduction to Commercial Recreation and Tourism / Edition 6
     

Introduction to Commercial Recreation and Tourism / Edition 6

by John C. Crossley
 

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ISBN-10: 1571676775

ISBN-13: 9781571676771

Pub. Date: 01/28/2012

Publisher: Sagamore Publishing, LLC

The purpose of this sixth edition of Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach remains the same as the first five editions-to provide an introduction to the scope, characteristics, and management aspects of the commercial recreation and tourism industry. It is intended that the book offer a blend of conceptual and practical

Overview

The purpose of this sixth edition of Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach remains the same as the first five editions-to provide an introduction to the scope, characteristics, and management aspects of the commercial recreation and tourism industry. It is intended that the book offer a blend of conceptual and practical material to achieve a basic understanding of this diverse industry. While some of the content is oriented toward large and established businesses, the text also has an entrepreneurial orientation that is particularly applicable to smaller businesses and organizations. Future commercial recreation and tourism entrepreneurs will gain a wealth of useful ideas and information from these pages.

Product Details

ISBN-13:
9781571676771
Publisher:
Sagamore Publishing, LLC
Publication date:
01/28/2012
Edition description:
New Edition
Pages:
455
Sales rank:
789,599
Product dimensions:
7.00(w) x 9.90(h) x 1.10(d)

Table of Contents

Acknowledgments ix

About the Authors x

Introduction xi

Part 1 Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach 1

1 What Is Commercial Recreation and Tourism? 3

A Brief History of Commercial Recreation and Tourism 3

Definitions 8

Types of Commercial Recreation and Tourism 12

Expenditures in the Recreation/Leisure/Tourism Industry 14

Economic, Social, and Environmental Impacts of Commercial Recreation and Tourism 18

The Role of Government in Commercial Recreation and Tourism 20

Key Trends in the Recreation and Tourism Industry 21

The Commercial Recreation and Tourism Experience 22

Summary 23

Spotlight On: Michelle Kelthy, Executive Spa Director 25

References 26

2 The Entrepreneur 29

Why Study the Entrepreneur? 29

Profile of the Entrepreneur 31

Systematic Entrepreneurship and Sources for Innovation 33

High Potential Areas for Entrepreneurs 38

Developing the Entrepreneurial Concept 39

Challenges Working as an Entrepreneur within an Organization 41

Entrepreneurial Strategies for the Market 42

Entrepreneurial Management 44

Balancing Entrepreneurship with a Healthy Life 45

Entrepreneurship in Public Service Organizations 46

Assistance for Entrepreneurs 47

Summary 47

Spotlight On: Curt Beusman, Tennis Club Owner and Operator 49

References 50

3 The Nature of Commercial Recreation and Tourism 53

Challenges in the Commercial Recreation and Tourism Industry 53

Economic and Political Challenges 60

Constraints to Participation 64

Overcoming Challenges and Constraints 66

Economic Concepts Related to Commercial Recreation and Tourism 69

Summary 79

Spotlight On: Bill Acker and Manta Ray Bay Hotel 80

References 81

Part 2 Initiating and Managing Commercial Recreation and Tourism 83

4 Starting the Commercial Recreation Enterprise 85

Preliminary Considerations 86

The Feasibility Study 89

Chapter I: Description of the Business 94

Chapter II: Regulatory and Risk Analysis 100

Chapter III: Location Analysis 103

Chapter IV: Management Analysis 104

Chapter V: Market Analysis 105

Chapter VI: Financial Analysis 111

Chapter VII: Feasibility Recommendation 113

The Executive Summary and Cover Letter 113

Financing the Venture 114

Alternatives in Starting a New Business 119

Summary 123

Spotlight On: Dodong Uy and the Mantangale Alibuag Resort 125

References 126

5 Financial Management 129

Financial Objectives 129

Financial Records 131

Financial Planning 139

How to Increase Profits 148

Other Financial Management Issues 152

Summary 157

Spotlight On: The Heart of Bad Investment 158

References 159

6 Marketing in Commercial Recreation and Tourism 161

Product 161

Price 167

Place (Distribution and Allocation) 172

Promotion 179

Summary 189

Spotlight On: The Mason Inn 191

References 193

7 Operations Management 195

Overview of Management 195

New Fundamentals of Success 196

Ethical Business Practices 199

Human Resources Management 199

Assest Management 206

Risk Management 213

Informatics 220

Summary 221

Spotlight On: Gearheart by the Sea Resort 222

References 223

8 Commercial Recreation and Tourism Programming 225

Types and Purposes of Recreation Programs 226

The Program Process 234

Special/Promotional Events 239

Food and Beverage Events 242

Entertainment Events 243

Resort Programs 245

Trips and Tours 248

Summary 253

Spotlight On: Sarah Sigg-Hewett, Events Director Fig Garden Swim and Racquet Club 255

References 256

Part 3 Industry Profiles 259

9 The Travel Industry 261

Background of the Industry 261

Travel Trends and Expenditures 264

Travel Psychology and Behavior 267

Important Issues in the Travel Industry 273

Industry Profile: Airlines 280

Industry Profile: Cruise Lines 289

Industry Profile: Travel Agencies 292

Industry Profile: Tour Companies 296

Other Travel Industries 301

Summary 304

Spotlight On: Tauck: 85 Years of Excellence Continues 305

References 307

10 The Hospitality industry 311

Resort Development 312

Industry Profile: Hotels and Motels 318

Industry Profile: Ski Resorts 325

Industry Profile: Casino Resorts 330

Industry Profile: Timeshare Resorts 333

Industry Profile: Resort Spas and Spa Resorts 336

Industry Profile: Recreation Communities 338

Industry Profile: RV Parks and Campgrounds 341

Industry Profile: Restaurants 343

Industry Profile: City Clubs, Nightclubs, and Taverns 347

Summary 349

Spotlight On: Al Bearse-Red Jacket Resorts 350

References 351

11 Local Commercial Recreation 355

Industry Profile: Sport, Fitness, and Health Clubs 356

Industry Profile: Golf Courses and Country Clubs 361

Industry Profile: Family Entertainment Centers 364

Industry Profile: Sporting Goods Retail 369

Industry Profile: Theme, Amusement, and Water Parks 372

Industry Profile: Fairs, Festivals, and Special Events 378

Industry Profile: Sports and Entertainment Facilities 380

Other Local Recreation Industries 381

Commercialized Public Recreation 387

Summary 388

Spotlight On: Todd Johnson, Director of Event Services 390

References 391

12 The Career of the Future 395

A Look Ahead for Commercial Recreation and Tourism 395

Careers in Commercial Recreation and Tourism 403

Career Development 405

Implications for Professional Preparation 414

Commercial Recreation and Tourism Database Resources 417

Summary 420

Spotlight On: Casey Coppinger, Lakewood BlueClaws 421

References 423

Index 425

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