Introduction to Communication Research / Edition 1

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Overview

This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions.
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Product Details

  • ISBN-13: 9780697064585
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 2/28/1994
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 384

Meet the Author

John Reinard is the acting chair of the Department of Communication at California State University, Fullerton. He is also the author of Foundations of Argument.
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Table of Contents

Section I INTRODUCTION TO THE FIELD

Chapter 1. The Role of Research in Communication

Chapter 2. Communication Research Problems and Hypotheses

Section II: UNDERSTANDING RUDIMENTS OF RESEARCH REASONING

Chapter 3. Conceptualizations in Communication Research

Chapter 4. Using Communication Research Sources

Chapter 5. Communicating Communication Research: Constructing and Assessing Research

Section III: DESIGN OF RESEARCH

Chapter 6. Conducting Textual and Content Analyses

Chapter 7. Participant Observation Research

Chapter 8. Measurement in Communication Research

Chapter 9. Design of Descriptive Empirical Research in Communication

Chapter 10. Design of Experimental Research in Communication

Chapter 11. Sampling

Section IV: STATISTICAL ANALYSIS OF DATA

Chapter 12. Descriptive Statistics

Chapter 13. Introductory Inferential Statistical I: Hypothesis Testing with Two Means

Chapter 14. Introductory Inferential Statistical II: Beyond Two Means

Appendices:

Using Computers to Analyze Data: SPSS

Using Computers to Analyze Data: EXCEL

Glossary

Tables: Normal curve, t, F, chi square

Index of Names

Index of Topics

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