Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access ...code or dust jacket.Read moreShow Less
2010 Paperback Fine Like New: An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and ...not marred by notes or folds of any kind. Books may contain a remainder mark on an outside edge but this should be noted in the listing comments. Most items will be dispatched the same or the next working day. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section*****Read moreShow Less
London 2010 Mass-market paperback 3rd Revised edition. Revised. Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or ...highlighting. The spine remains undamaged. B-format paperback. 256 p. Studies in Culture and Communication.. 11 black & white tables. Intended for college/higher education audience. Intended for professional and scholarly audience. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section*****Read moreShow Less
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main
schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
@contents: Selected Contents: List of plates Acknowledgements Why Fiske Still Matters Henry Jenkins Structuralism and Semiotics, Fiske-Style Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson Notes on Contributors General Editor’s Preface Author’s note INTRODUCTION: WHAT IS COMMUNICATION? Chapter 1 COMMUNICATION THEORY Chapter 2 OTHER MODELS Chapter 3 COMMUNICATION, MEANING, AND SIGNS Chapter 4 CODES Chapter 5 SIGNIFICATION Chapter 6 SEMIOTIC METHODS AND APPLICATIONS Chapter 7 STRUCTURALIST THEORY AND APPLICATIONS Chapter 8 EMPIRICAL METHODS Chapter 9 IDEOLOGY AND MEANINGS CONCLUSION References Bibliography Further reading Books recommended for additional reading Index