Introduction to Communication Studies / Edition 3

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Overview

In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main

schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.

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Product Details

  • ISBN-13: 9780415596497
  • Publisher: Taylor & Francis
  • Publication date: 12/1/2010
  • Series: Studies in Culture and Communication Series
  • Edition description: New Edition
  • Edition number: 3
  • Pages: 256
  • Sales rank: 818,813
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.90 (d)

Meet the Author

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

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Table of Contents

@contents: Selected Contents: List of plates Acknowledgements Why Fiske Still Matters Henry Jenkins Structuralism and Semiotics, Fiske-Style Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson Notes on Contributors General Editor’s Preface Author’s note INTRODUCTION: WHAT IS COMMUNICATION? Chapter 1 COMMUNICATION THEORY Chapter 2 OTHER MODELS Chapter 3 COMMUNICATION, MEANING, AND SIGNS Chapter 4 CODES Chapter 5 SIGNIFICATION Chapter 6 SEMIOTIC METHODS AND APPLICATIONS Chapter 7 STRUCTURALIST THEORY AND APPLICATIONS Chapter 8 EMPIRICAL METHODS Chapter 9 IDEOLOGY AND MEANINGS CONCLUSION References Bibliography Further reading Books recommended for additional reading Index

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