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Introduction to Communication Studies [NOOK Book]

Overview

In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main

schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.

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Introduction to Communication Studies

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Overview

In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main

schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.

Read More Show Less

Product Details

  • ISBN-13: 9781134947065
  • Publisher: Taylor & Francis
  • Publication date: 9/11/2002
  • Series: Studies in Culture and Communication
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 224
  • File size: 5 MB

Meet the Author

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

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Table of Contents

<%INTRODUCTION%> WHAT IS COMMUNICATION?

1 COMMUNICATION THEORY

Origins

Shannon and Weaver's Model (1949)

Redundancy and Entropy

Channel, Medium, Code

Feedback

Suggestions for Further Work

2 OTHER MODELS

Gerbner's Model (1956)

Lasswell's Model (1948)

Newcomb's Model (1953)

Westley and MacLean's Model (1957)

Jakobson's Model (1960)

Models and Modelling

Suggestions for Further Work

Semiotics

Signes and Meaning

Categories of

Signs

Convention

The Organization of Signs

Suggestions for Further Work

4 CODES

Codes: Basic Concepts

Analogue and Digital Codes

Presentational Codes

Non-Verbal Communication

Elaborated and Restricted Codes

Broadcast and Narrowcast Codes

Codes and

Commonality

Convention and Use

Arbitrary Codes (or Logical Codes)

Aesthetic Codes

Suggestions for Further Work

5 SIGNIFICATION

Denotation

Connotations

Myth

S for Further Work

6 SEMIOTIC METHODS AND APPLICATIONS

`A Grief Ago': Poetic

Metaphor

Pasta: Visual Metaphor

Notting Hill: Realistic Metonym

Suggestions for Further Work

7 STRUCTURALIST THEORY AND APPLICATIONS

Categorization and Binary Oppositions

Anomalous Categories

Structured Repetition

Boundary Rituals

Nature and

Culture

The Structure of Myth

The Structure of Mass Culture

Application 1: `The Searchers'

Application 2: The `Weekly World News'

Myth and Social Values

8 EMPIRICAL METHODS

Empiricsm

Content Analysis

Content Analysis and Cultural Values

Semantic

Differential

Uses and Gratifications Theory

Audience Ethnographies

Suggestions for Further Work

Signification and Culture

Ideology

Signs: Ideology: Meanings

Understanding Ideology

Ideological Analysis

Resistances

Suggestions for Further Work

CONCLUSION

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