An Introduction to Digital Media / Edition 1

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In this clear and highly accessible book, Tony Feldman provides an account of the evolution and application of digital media. Clarifying its underlying technologies, he identifies its immense commercial and human potential. Using as a starting point a simplification which considers new media in two distinct sectors; packaged 'off-line' media such as CD-ROMs; and the world of transmitted media which includes digital broadcasting and interactive online services, Feldman provides a comprehensive overview of the digital media landscape. Focusing on multimedia and the entertainment media he describes and analyses the spectacular rise of CD-based information and the equally revolutionary development of the Internet and online services. Set within a commercial context, readers can identify the potential to generate revenue and profit from the new media. An Introduction to Digital Media concludes with a strategic assessment of the implications of going digital for individuals, companies and corporations.

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Product Details

  • ISBN-13: 9780415154239
  • Publisher: Taylor & Francis
  • Publication date: 12/24/1996
  • Series: Blueprint Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 192
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.41 (d)

Table of Contents

1 What digital revolution? 1
Analogue and digital information 1
Speaking the language of computers 3
Commercialising electronic media 9
What is interactivity? 13
Designing and implementing interactivity 15
Capturing hearts and minds 17
Do we need interactivity? 18
2 Multimedia 22
What is multimedia? 22
Digital video 25
Compressing digital information 27
Compression by redundancy 28
Compression in hardware and software 30
Maverick compression schemes 32
3 The compact disc arrives 35
The beginnings of optical media 35
How does a compact disc work? 39
The evolution of CD-ROM markets 41
The consumer market emerges 45
Multimedia entertainment in the home 48
CD video 49
The digital video disc 52
Using video in CD media 56
The distribution nightmare 58
European markets emerge 59
Developments in distribution channels 61
Evading the log jam 63
CD-ROM's end game 65
4 Myth and reality on the superhighway 69
The broadband vision 70
Taking cable online 77
Making broadcasting interactive 83
Paying for the superhighway 87
Interactive television 89
5 Online networks 91
How online publishing works 91
The uniqueness of online networks 93
The evolution of the online industry 96
The making of a consumer market 99
Consumer online networks 100
Consumer online services in Europe 106
The Internet 109
The rise and rise of the Internet 111
The World Wide Web 113
Commercialising the Web 115
6 Web commerce 117
The Web consumer 117
Surfing the Web 118
Content and online success 124
Commercialising a Web site 127
The impact on proprietary networks 137
Security and Web payments 141
The changing face of the Web 147
7 What does it all mean? 152
Content in the digital world 153
What is digital content? 154
Whose content is it, anyway? 156
New content or old? 159
Strategies for exploiting content 161
The vision thing 165
Index 167
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