An Introduction to Digital Media / Edition 1

An Introduction to Digital Media / Edition 1

by Tony Feldman
     
 

In this clear and highly accessible book, Tony Feldman provides an account of the evolution and application of digital media. Clarifying its underlying technologies, he identifies its immense commercial and human potential. Using as a starting point a simplification which considers new media in two distinct sectors; packaged 'off-line' media such as CD-ROMs; and

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Overview

In this clear and highly accessible book, Tony Feldman provides an account of the evolution and application of digital media. Clarifying its underlying technologies, he identifies its immense commercial and human potential. Using as a starting point a simplification which considers new media in two distinct sectors; packaged 'off-line' media such as CD-ROMs; and the world of transmitted media which includes digital broadcasting and interactive online services, Feldman provides a comprehensive overview of the digital media landscape. Focusing on multimedia and the entertainment media he describes and analyses the spectacular rise of CD-based information and the equally revolutionary development of the Internet and online services. Set within a commercial context, readers can identify the potential to generate revenue and profit from the new media. An Introduction to Digital Media concludes with a strategic assessment of the implications of going digital for individuals, companies and corporations.

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Product Details

ISBN-13:
9780415154239
Publisher:
Taylor & Francis
Publication date:
12/24/1996
Series:
Blueprint Series
Edition description:
New Edition
Pages:
192
Product dimensions:
6.14(w) x 9.21(h) x 0.41(d)

Meet the Author

Table of Contents

Foreword
Abbreviations
1What digital revolution?1
Analogue and digital information1
Speaking the language of computers3
Commercialising electronic media9
What is interactivity?13
Designing and implementing interactivity15
Capturing hearts and minds17
Do we need interactivity?18
2Multimedia22
What is multimedia?22
Digital video25
Compressing digital information27
Compression by redundancy28
Compression in hardware and software30
Maverick compression schemes32
3The compact disc arrives35
The beginnings of optical media35
How does a compact disc work?39
The evolution of CD-ROM markets41
The consumer market emerges45
Multimedia entertainment in the home48
CD video49
The digital video disc52
Using video in CD media56
The distribution nightmare58
European markets emerge59
Developments in distribution channels61
Evading the log jam63
CD-ROM's end game65
4Myth and reality on the superhighway69
The broadband vision70
Taking cable online77
Making broadcasting interactive83
Paying for the superhighway87
Interactive television89
5Online networks91
How online publishing works91
The uniqueness of online networks93
The evolution of the online industry96
The making of a consumer market99
Consumer online networks100
Consumer online services in Europe106
The Internet109
The rise and rise of the Internet111
The World Wide Web113
Commercialising the Web115
6Web commerce117
The Web consumer117
Surfing the Web118
Content and online success124
Commercialising a Web site127
The impact on proprietary networks137
Security and Web payments141
The changing face of the Web147
7What does it all mean?152
Content in the digital world153
What is digital content?154
Whose content is it, anyway?156
New content or old?159
Strategies for exploiting content161
The vision thing165
Index167

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