Introduction to e-Business

by Colin Combe

Overview

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Product Details

ISBN-13:	9781136392894
Publisher:	Taylor & Francis
Publication date:	07/26/2012
Sold by:	Barnes & Noble
Format:	eBook
Pages:	320
File size:	10 MB

About the Author

Colin Combe

Table of Contents

Chapter 1 Introduction; Chapter 2 E-business technology; Chapter 3 E-business markets and models; Chapter 4 E-business economics; Chapter 5 E-marketing; Chapter 6 The internet: law, privacy, trust and security; Chapter 7 The management of e-business; Chapter 8 E-business strategy: formulation; Chapter 9 E-business strategy: implementation; Chapter 10 E-business strategy: evaluation; Chapter 11 Gaining and sustaining a competitive advantage; Chapter 12 E-business: the future; Casestudy 1 Amazon.com; Casestudy 2 e-Bay; Casestudy 3 Tesco.com; Casestudy 4 Yahoo!; Casestudy 5 boo.com;