Introduction to E-Commerce / Edition 1

Introduction to E-Commerce / Edition 1

by Efraim Turban
     
 

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ISBN-10: 0130094056

ISBN-13: 9780130094056

Pub. Date: 08/28/2002

Publisher: Prentice Hall

Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market

Overview

Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.

Product Details

ISBN-13:
9780130094056
Publisher:
Prentice Hall
Publication date:
08/28/2002
Edition description:
Older Edition
Pages:
537
Product dimensions:
8.00(w) x 9.96(h) x 0.80(d)

Related Subjects

Table of Contents

Part IIntroduction to EC1
Chapter 1Overview of Electronic Commerce1
Chapter 2E-Commerce Market Mechanisms40
Part IIInternet Retailing93
Chapter 3Retailing in E-Commerce: Products and Services93
Chapter 4Consumer Behavior, Customer Service, and Advertising146
Part IIIBusiness-to-Business E-Commerce201
Chapter 5Company-Centric B2B and Collaborative Commerce201
Chapter 6Public B2B Exchanges245
Part IVOther EC Models and Applications289
Chapter 7Intrabusiness, E-Government, C2C, E-Learning, and More289
Chapter 8Mobile Commerce332
Part VSupporting EC Applications381
Chapter 9Law, Ethics, and Cyber Crime381
Chapter 10Payments and Order Fulfillment411
Part VIStrategy and Implementation455
Chapter 11E-Strategy, Internet Communities, and Global EC455
Online Chapter
Chapter 12EC Applications and Infrastructure
Online Technical Appendixes
AInfrastructure for EC
BWeb Page Design and Creation
CWeb Programming
DSoftware (Intelligent) Agents
Online Tutorials
T1Building an Application with Yahoo! Store
T2Building an Application with Bigstep (from Netscape)
T3A Business Plan for E-Commerce

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