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Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.
The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
T1. E-Business Plan