Introduction to Food and Agribusiness Management / Edition 1

Introduction to Food and Agribusiness Management / Edition 1

by Greg A. Baker, Orlen Grunewald, William D. Gorman
     
 

ISBN-10: 0130145777

ISBN-13: 9780130145772

Pub. Date: 05/25/2001

Publisher: Prentice Hall

This complete introduction to the entire field of agribusiness provides detailed coverage of the four basic topics of business: accounting, financing, marketing, and management,—as well as forms of business organization. Chapter topics include an overview of food and agribusiness management; understanding financial

Overview

This complete introduction to the entire field of agribusiness provides detailed coverage of the four basic topics of business: accounting, financing, marketing, and management,—as well as forms of business organization. Chapter topics include an overview of food and agribusiness management; understanding financial statements; financial analysis and planning; financing the agribusiness; capital investment analysis; strategic marketing; the marketing mix; operations management; managing organizations; and human resources management. For an understanding of the rapidly changing, increasingly industrialized and global area of agribusiness management.

Product Details

ISBN-13:
9780130145772
Publisher:
Prentice Hall
Publication date:
05/25/2001
Edition description:
New Edition
Pages:
364
Product dimensions:
6.90(w) x 8.90(h) x 0.90(d)

Table of Contents

1. Introduction.

2. Forms of Business Ownership.

3. Financial Statements.

4. Financial Analysis and Planning.

5. Financing the Business.

6. Capital Investment Analysis.

7. Strategic Marketing.

8. The Marketing Mix.

9. Operations Management.

10. Managing Organizations.

11. Human Resources Management.

Appendix.

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