Introduction to Management in the Hospitality Industry / Edition 9

Introduction to Management in the Hospitality Industry / Edition 9

by Clayton W. Barrows, Tom Powers
     
 

the latest challenges and opportunities for hospitality managers, covered in a thoroughly revised new edition

Students seeking management careers in hospitality will enter a dynamic industry filled with opportunities.The rewards are many, but so are the challenges. Today's hospitality managers must deal with such complex factors as globalization, terrorism

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Overview

the latest challenges and opportunities for hospitality managers, covered in a thoroughly revised new edition

Students seeking management careers in hospitality will enter a dynamic industry filled with opportunities.The rewards are many, but so are the challenges. Today's hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, Internet commerce, new business and financial models, and rapidly changing consumer demands.

Introduction to Management in the Hospitality Industry, Ninth Edition gives students the industry know-how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Covering everything from careers to operations to finance, the text offers the most comprehensive and engaging introduction to this exciting field possible, including:

  • Six chapters dedicated to management topics, with examples and case studies demonstrating the tools hospitality managers use to solve problems
  • New trends in lodging, focusing on new electronic distribution channels
  • Expanded coverage of franchising, gaming, and spas
  • The latest coverage of electronic resources for managers, including online recruiting
  • Exploration of the significant changes that have taken place in hospitality and tourism in the post-9/11 world
  • New and revised Internet exercises to familiarize students with Internet usage in today's hospitality industry

Upon successful completion of this text, readers will have a strong grasp of the many facets of the hospitality industry. Moreover, they'll understand the issues and challenges facing managers in the industry and the many possible career paths that await them.

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Product Details

ISBN-13:
9780471782773
Publisher:
Wiley
Publication date:
03/03/2008
Edition description:
Older Edition
Pages:
720
Product dimensions:
7.78(w) x 9.33(h) x 1.29(d)

Table of Contents

Pt. 1Perspectives on careers in hospitality1
Ch. 1The hospitality industry and you3
Ch. 2Forces affecting growth and change in the hospitality industry33
Pt. 2Food service61
Ch. 3The restaurant business63
Ch. 4Restaurant operations103
Ch. 5Restaurant industry organization : chain, independent, or franchise?127
Ch. 6Competitive forces in food service159
Ch. 7Issues facing food service183
Ch. 8On-site food service213
Pt. 3Lodging255
Ch. 9Lodging : meeting guest needs257
Ch. 10Hotel and lodging operations293
Ch. 11Forces shaping the hotel business333
Ch. 12Competition in the lodging business367
Pt. 4Travel and tourism405
Ch. 13Tourism : front and center407
Ch. 14Destinations : tourism generators437
Pt. 5Management in the hospitality industry483
Ch. 15Management : a new way of thinking485
Ch. 16Planning in hospitality management511
Ch. 17Organizing in hospitality management533
Ch. 18Staffing : human-resources management in hospitality management557
Ch. 19Control in hospitality management587
Ch. 20Leadership and directing in hospitality management605
Pt. 6Hospitality as a service industry627
Ch. 21The role of service in the hospitality industry629

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