PERSPECTIVES ON CAREERS IN HOSPITALITY.
The Hospitality Industry and You.
Forces for Growth and Change in the Hospitality Industry.
The Restaurant Business.
Restaurant Industry Organization: Chain, Independent, or Franchise.
Competitive Forces in Food Service.
Issues Facing Food Service.
Institutions and Institutional Food Service.
Lodging: Meeting Guest Needs.
Hotel and Motel Operations.
Forces Shaping the Hotel Business.
Competition in the Lodging Business.
TRAVEL, TOURISM, AND THE HOSPITALITY INDUSTRY.
Tourism: Front and Center.
Destinations: Tourism Generators.
MANAGEMENT IN THE HOSPITALITY INDUSTRY.
Management: A New Way of Thinking.
Planning in Hospitality Management.
Organizing in Hospitality Management.
Staffing: Human Resource Management in Hospitality Management.
Control in Hospitality Management.
Leadership and Directing in Hospitality Management.
HOSPITALITY: A SERVICE INDUSTRY.
The Role of Service in the Hospitality Industry.
Key Words and Concepts.