Introduction to Management / Edition 2

Introduction to Management / Edition 2

by Richard Pettinger
     
 

ISBN-10: 0333687450

ISBN-13: 9780333687451

Pub. Date: 05/01/1997

Publisher: Macmillan Press Limited

The third edition of this highly successful text will prove invaluable to introductory undergraduate and MBA/masters students coming to the subject for the first time. Containing much improved pedagogical features including learning objectives, case vignettes throughout, summary boxes, key points and concepts boxes, discussion questions, and longer end of chapter case

Overview

The third edition of this highly successful text will prove invaluable to introductory undergraduate and MBA/masters students coming to the subject for the first time. Containing much improved pedagogical features including learning objectives, case vignettes throughout, summary boxes, key points and concepts boxes, discussion questions, and longer end of chapter case studies with questions, the text offers an accessible introduction to the study of management.

Product Details

ISBN-13:
9780333687451
Publisher:
Macmillan Press Limited
Publication date:
05/01/1997
Edition description:
Second Edition
Pages:
422
Product dimensions:
6.30(w) x 9.06(h) x (d)

Table of Contents

PART I: THE FOUNDATIONS OF MANAGEMENT
Introduction Managing in a Changing Environment
Measuring Business and Managerial Performance
Ethics
The Organisation and its Environment
PART I: STRATEGY, POLICY, DIRECTION AND ACTIVITIES
Strategy, Policy and Direction
Marketing
Managing Operations and Projects
Financial Management
Quantitative Methods
Innovation and Enterprise
PART III: MANAGEMENT, ORGANISATIONAL AND HUMAN BEHAVIOUR
Culture
Perception, Attitudes, Values and Beliefs
Communication
Organisation Technology, Structure and Design
Human Resource Management
PART IV: MANAGEMENT IN ACTION
Management Influence, Power and Authority
Leadership and Management
Teams and Groups
Management and Motivation
The Management of Conflict
Managerial Performance
Managing for the Present and Future

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