Introduction to Management / Edition 2

Introduction to Management / Edition 2

by Richard Pettinger
     
 

ISBN-10: 0333687450

ISBN-13: 9780333687451

Pub. Date: 05/01/1997

Publisher: Macmillan Press Limited

The third edition of this highly successful text will prove invaluable to introductory undergraduate and MBA/masters students coming to the subject for the first time. Containing much improved pedagogical features including learning objectives, case vignettes throughout, summary boxes, key points and concepts boxes, discussion questions, and longer end of chapter case…  See more details below

Overview

The third edition of this highly successful text will prove invaluable to introductory undergraduate and MBA/masters students coming to the subject for the first time. Containing much improved pedagogical features including learning objectives, case vignettes throughout, summary boxes, key points and concepts boxes, discussion questions, and longer end of chapter case studies with questions, the text offers an accessible introduction to the study of management.

Product Details

ISBN-13:
9780333687451
Publisher:
Macmillan Press Limited
Publication date:
05/01/1997
Edition description:
Second Edition
Pages:
422
Product dimensions:
6.30(w) x 9.06(h) x (d)

Table of Contents

List of figures and summary boxes
Preface
Acknowledgements
1Introduction1
2Historical perspective9
3Organisational and behavioural aspects33
4The management of organisations78
5Strategy131
6Marketing162
7Human resource management192
8Operations management241
9Quantitative methods277
10Financial aspects of management301
11Managerial performance323
12Managing in a changing environment352
AppendixEmployment Law in the UK386
Bibliography405
Index409

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