Introduction to Mass Communication: Media Literacy and Culture with PowerWeb

Introduction to Mass Communication: Media Literacy and Culture with PowerWeb

by Stanley J. Baran
     
 

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.… See more details below

Overview

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.

Product Details

ISBN-13:
9780073209418
Publisher:
McGraw-Hill Companies, The
Publication date:
04/04/2005
Edition description:
Older Edition
Product dimensions:
8.60(w) x 10.80(h) x 0.90(d)

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