Introduction to Mass Communication: Media Literacy and Culture / Edition 7

Introduction to Mass Communication: Media Literacy and Culture / Edition 7

1.7 3
by Stanley Baran
     
 

ISBN-10: 0077403894

ISBN-13: 9780077403898

Pub. Date: 01/13/2012

Publisher: McGraw-Hill Higher Education

Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are

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Overview

Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

Product Details

ISBN-13:
9780077403898
Publisher:
McGraw-Hill Higher Education
Publication date:
01/13/2012
Edition description:
Older Edition
Pages:
512
Sales rank:
1,312,703
Product dimensions:
8.40(w) x 10.70(h) x 0.80(d)

Table of Contents

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. Convergence and the Reshaping of Mass Communication

Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet and the World Wide Web

Part Three: Supporting Industries

11. Public Relations

12. Advertising

Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media

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Introduction to Mass Communication: Media Literacy and Culture 1.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
I bought this for thirteen bucks off of amazon...shame shame
Anonymous More than 1 year ago
Anonymous More than 1 year ago