Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM, Updated Fifth Edition / Edition 5

Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM, Updated Fifth Edition / Edition 5

5.0 1
by Stanley J. Baran
     
 

View All Available Formats & Editions

ISBN-10: 0077243307

ISBN-13: 9780077243302

Pub. Date: 01/22/2008

Publisher: McGraw-Hill Companies, The

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Overview

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.

Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!

Product Details

ISBN-13:
9780077243302
Publisher:
McGraw-Hill Companies, The
Publication date:
01/22/2008
Edition description:
Older Edition
Pages:
515
Product dimensions:
8.50(w) x 10.80(h) x 1.00(d)

Table of Contents

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. The Evolving Mass Communication Process


Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet and the World Wide Web


Part Three: Supporting Industries

11. Public Relations

12. Advertising


Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM, Updated Fifth Edition 5 out of 5 based on 0 ratings. 1 reviews.
Utah_Mom More than 1 year ago
I ordered two textbooks for my daughter. They were processed promptly, and arrived earlier than promised. Both books were in excellent condition. One seems to be brand new, and was half the bookstore's used copy price! Although all of this seller's responses to my emails were automated, and not personalized, they were very prompt in responding. The tracking numbers they provided did not work - however BN cofirmed that USPS "recycles" their tracking numbers, so this was a USPS issue and not the seller. I would definitely buy from this seller again.