Introduction to Mass Communication: Media Literacy and Culture, Updated Edition / Edition 6

Introduction to Mass Communication: Media Literacy and Culture, Updated Edition / Edition 6

by Stanley Baran
     
 

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ISBN-10: 0077286405

ISBN-13: 2900077286407

Pub. Date: 01/19/2010

Publisher: McGraw-Hill Higher Education

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and

Overview

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Product Details

ISBN-13:
2900077286407
Publisher:
McGraw-Hill Higher Education
Publication date:
01/19/2010
Edition description:
New Edition
Pages:
528

Table of Contents

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. The Evolving Mass Communication Process


Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet and the World Wide Web


Part Three: Supporting Industries

11. Public Relations

12. Advertising


Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media

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