Introduction to Mass Communication: Media Literacy and Culture, Updated Edition / Edition 6

Introduction to Mass Communication: Media Literacy and Culture, Updated Edition / Edition 6

by Stanley Baran
     
 

While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the… See more details below

Overview

While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.

Product Details

ISBN-13:
9780077286408
Publisher:
McGraw-Hill Higher Education
Publication date:
01/19/2010
Edition description:
Older Edition
Pages:
528
Product dimensions:
8.50(w) x 10.80(h) x 0.80(d)

Table of Contents

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. The Evolving Mass Communication Process


Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet and the World Wide Web


Part Three: Supporting Industries

11. Public Relations

12. Advertising


Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >