Introduction to Mass Communication: Media Literacy and Culture with Media World DVD-ROM

Overview

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.

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Overview

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.

Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net netrality," municipal WiFI, new advertsing industry metrics such as ROI, BitTorrent, video news releases, and much more!

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Product Details

  • ISBN-13: 9780073302713
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 2/9/2007
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 516
  • Product dimensions: 8.50 (w) x 10.80 (h) x 0.90 (d)

Meet the Author

Stanley Baran earned his Ph.D. in Communication research at the University of Massacusetts after taking his M.A. in journalism at Pennsylvania State University. He taught for 4 years at Cleveland State University, eventually moving to the University of Texas. He led the Department of Radio-TV-Film's graduate program for 6 of his 9 years in Austin and won numerous teaching awards there, including the AMOCO Teaching Excellence Award as the best instructor on that 40,000 students campus, the College of Communication's Teaching Excellence Award as that college's outstanding professor, and Utmost Magazine's Student Poll for best instructor; Dr. Baran moved to San Jose State University in 1987 and served 9 years as chair of the Department of Television, Radio, Film, and Theatre. At SJSU he was named President's Scholar as the university's outstanding researcher. Now, he teaches at Bryant University, where he is the founding chairman of that school's Communication Department. Among the other experiences that helped shaped this book are his service as a judge for the Fulbright Scholar Awards and his many years of professional activity in audience research, writing for radio, and producing for television. Dr. Baran has published 10 books and scores of scholarly articles, and he sits or has sat on the editorial boards of five journals. His work has been translated into half a dozen languages. He is a skilled sailor and plays tenor sax in the Wakefield, Rhode Island, Civil Band. He is married to Susan Baran and has three very cool children, Simmony, Matt, and Jordan.
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Table of Contents

Preface

Part One: Laying the Groundwork

Chapter 1. Mass Communication, Culture, and Media Literacy

Part Two: Media, Media Industries, and Media Audiences

Chapter 2. The Evolving Mass Communication Process

Chapter 3. Books

Chapter 4. Newspapers

Chapter 5. Magazines

Chapter 6. Film

Chapter 7. Radio, Recording, and Popular Music

Chapter 8. Television, Cable and Mobile Video

Chapter 9. Videogames

Chapter 10. The Internet and The World Wide Web

Part Three: Supporting Industries

Chapter 11. Public Relations

Chapter 12. Advertising

Part Four: Mass-Mediated Culture in the Information Age

Chapter 13. Theories and Effects of Mass Communication

Chapter 14. Media Freedom, Regulation, and Ethics

Chapter 15. Global Media

Glossary

References

Acknowledgments

Index

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