Introduction to Mass Communication: Media Literacy and Culture

Introduction to Mass Communication: Media Literacy and Culture

by Stanley J. Baran
     
 

ISBN-10: 0070169136

ISBN-13: 9780070169135

Pub. Date: 02/28/2009

Publisher: McGraw-Hill Medical Publishing

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and

Overview

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Product Details

ISBN-13:
9780070169135
Publisher:
McGraw-Hill Medical Publishing
Publication date:
02/28/2009
Edition description:
New Edition
Age Range:
18 Years

Table of Contents

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. The Evolving Mass Communication Process


Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet and the World Wide Web


Part Three: Supporting Industries

11. Public Relations

12. Advertising


Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media

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