×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Introduction to Mass Communication: Media Literacy and Culture with Media World DVD-ROM / Edition 5
     

Introduction to Mass Communication: Media Literacy and Culture with Media World DVD-ROM / Edition 5

by Stanley J. Baran
 

ISBN-10: 0073302716

ISBN-13: 9780073302713

Pub. Date: 02/09/2007

Publisher: McGraw-Hill Companies, The

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Overview

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.

Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net netrality," municipal WiFI, new advertsing industry metrics such as ROI, BitTorrent, video news releases, and much more!

Product Details

ISBN-13:
9780073302713
Publisher:
McGraw-Hill Companies, The
Publication date:
02/09/2007
Edition description:
Older Edition
Pages:
516
Product dimensions:
8.50(w) x 10.80(h) x 0.90(d)

Table of Contents

Preface

Part One: Laying the Groundwork

Chapter 1. Mass Communication, Culture, and Media Literacy

Part Two: Media, Media Industries, and Media Audiences

Chapter 2. The Evolving Mass Communication Process

Chapter 3. Books

Chapter 4. Newspapers

Chapter 5. Magazines

Chapter 6. Film

Chapter 7. Radio, Recording, and Popular Music

Chapter 8. Television, Cable and Mobile Video

Chapter 9. Videogames

Chapter 10. The Internet and The World Wide Web

Part Three: Supporting Industries

Chapter 11. Public Relations

Chapter 12. Advertising

Part Four: Mass-Mediated Culture in the Information Age

Chapter 13. Theories and Effects of Mass Communication

Chapter 14. Media Freedom, Regulation, and Ethics

Chapter 15. Global Media

Glossary

References

Acknowledgments

Index

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews