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Introduction to Mass Communication
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Good shape, medium wear. Cover creased and curled.
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A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our mailers are 100% recyclable.
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Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and
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0673468836 Light wear
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Reading, MA, U.S.A. 1993 Soft Cover Eleventh Edition Very Good. No Jacket Very Good. No Jacket Textbook. 4to-over 9¾"-12" tall. Soft Cover. Very Good/No Jacket. Eleventh Edition.
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Textbook. 4to-over 9¾"-12" tall. In this edition, the authors put strong emphasis on two major recent trends--the increasingly international thrust of mass communication tht is transforming world culture and politics, and the intensified multicultural nature of the audiences the media serve, expecially in the United States. Cover shows very little wear, binding is firm, and pages are clean.
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1994 11th ed. Good in very good dust jacket. Highlighting/underlining. 570 p. Audience: General/trade. Used text with highlighting on a few pages.; otherwise very good condition.
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1994 Softcover, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1000grams, ISBN: 0673468836. *****PLEASE NOTE: This item
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"Good condition item with wear and markings, ex-library. "
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Overview
The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace. At the same time, it also examines traditional mass media with the depth and perception associated with previous editions. This text is user-friendly and replete with up-to-the-minute insights into contemporary mass communications practice. In a scholarly manner, Agee and Ault describe the historical evolution that has brought today's methods and ethical principles into being. The following features are new to this edition: mass media tie-ins with the Internet discuss