Introduction to Media Communication / Edition 5

Introduction to Media Communication / Edition 5

by Jay Black, Jennings Bryant, Susan Thompson, Jennings Bryant
     
 

ISBN-10: 0697327159

ISBN-13: 9780697327154

Pub. Date: 10/01/1997

Publisher: McGraw-Hill Professional Publishing

This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's

Overview

This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.

Product Details

ISBN-13:
9780697327154
Publisher:
McGraw-Hill Professional Publishing
Publication date:
10/01/1997
Edition description:
5TH
Pages:
448
Product dimensions:
8.40(w) x 10.80(h) x 0.77(d)

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