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Introduction to Media Communication
     

Introduction to Media Communication

by J. Jay Black
 

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This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's

Overview

This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.

Product Details

ISBN-13:
9780697201249
Publisher:
McGraw-Hill Higher Education
Publication date:
01/28/1995
Edition description:
Older Edition
Pages:
624
Product dimensions:
7.99(w) x 9.88(h) x 0.98(d)

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