Introduction to Online Competitive Intelligence Research / Edition 1

Introduction to Online Competitive Intelligence Research / Edition 1

by Conor Vibert
     
 

ISBN-10: 0538726806

ISBN-13: 9780538726801

Pub. Date: 07/06/2004

Publisher: Cengage Learning

Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination.

Overview

Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.

Product Details

ISBN-13:
9780538726801
Publisher:
Cengage Learning
Publication date:
07/06/2004
Series:
Business Research Solution Series
Edition description:
New Edition
Pages:
330
Product dimensions:
6.30(w) x 9.24(h) x 1.20(d)

Table of Contents

1. Introduction 2. A Primer on Competitive Intelligence 3. Protecting Your Company From Competitive Intelligence 4. Online Competitive Information Case Studies 5. Competitive Intelligence Research Problems and Solutions 6. Competitive Intelligence Research Data Source Evaluations and Reviews Appendix A. Directory of Online Business Data Sources Appendix B. Directory of Online Business Data Publishers Appendix C. Business Data Source Rating Survey D. Contributor Biographies Index

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