Introduction to Psychology / Edition 10

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There is simply no other textbook as effective in getting students excited about and involved with psychology as Plotnik's exceptional text. Using his hallmark "multimedia on the printed page" approach, Rod Plotnik makes the concepts of psychology come to life!Plotnik's book is far more than just a good read and a compelling presentation—it is also a book written by a teacher committed to helping students master the content of psychology. From the side-by-side visual summaries to the concept reviews, Plotnik's text is designed throughout for student mastery. Professors report that all the important content is covered in the Plotnik book—in a way that "hooks" students and gets them to read on. And Plotnik's commitment to teaching extends into the ancillaries that accompany the text. The activities in the Instructor's Manual are exciting, original, and offer truly innovative ways to get students involved in the concepts of the course. In many of today's psychology classrooms, the printed pages is just the beginning! In this exciting new Fifth Edition, Plotnik includes "Links to Learning" at the end of every module that launch students into whole new worlds of interactive learning and exploration. Plotnik also references interactive activities on a variety of CD-ROMs that students can purchase bundled with their textbook, as well as appropriate sections in the Study Guide.
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Editorial Reviews

From the Publisher

"…A visually appealing, interesting, and unique introductory textbook that could help students better understand the field psychology."

"This text is presented in module format, making it versatile and adaptable to individual instructors' preferences. The material is presented in a format that is easily accessible to students, complete with helpful review questions to aid in studying."

"A solid, easy-to-read intro-level textbook that makes excellent use of illustrations to draw in the reader or explain concepts. It would be well received by students who are big on visual learning…"

"The major strength of this book is the examples. Often times it is essential for students to have the ability to relate the text, concepts, or ideas to something they have experienced."

A new edition of a psychology text for undergraduate students which covers brain structure; the nervous system; sensation; perception; hypnosis and drugs; conditioning theory; memory; intelligence; development; Freudian, humanistic, social cognitive, and trait theories; and a range of disorder and therapies. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9781133939535
  • Publisher: Cengage Learning
  • Publication date: 1/24/2013
  • Edition number: 10
  • Pages: 752
  • Sales rank: 155,621
  • Product dimensions: 9.00 (w) x 10.70 (h) x 1.10 (d)

Meet the Author

Rod Plotnik earned his Ph.D. as a biological psychologist from the University of Florida and a post doctorate at Yale University. Early in his career, he realized the effectiveness of teaching students through visuals to get them excited about the material, a technique he utilizes throughout INTRODUCTION TO PSYCHOLOGY, now in its Tenth Edition (Cengage Learning, 2014).

Haig Kouyoumdjian's interest in psychology was sparked when he used Rod Plotnik's INTRODUCTION TO PSYCHOLOGY in his first psychology course. He later received a Master of Arts in psychology at San Diego State University, where he had the opportunity to work closely with Rod Plotnik, who at the time was a professor in the department and supervisor of the graduate teaching associates training program. Dr. Kouyoumdjian later earned his Ph.D. as a clinical psychologist from the University of Nebraska, Lincoln. He has been teaching undergraduate psychology courses and authoring introductory psychology textbooks ever since.

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Table of Contents

Ch. 1 Discovering Psychology 2
Ch. 2 Biological Bases of Behavior 40
Ch. 3 The Senses 86
Ch. 4 Perception 122
Ch. 5 States of Consciousness 158
Ch. 6 Learning 200
Ch. 7 Memory 236
Ch. 8 Intelligence, Thought, and Language 272
Ch. 9 Motivation and Emotion 312
Ch. 10 Child Development 354
Ch. 11 Adolescence and Adulthood 396
Ch. 12 Personality 434
Ch. 13 Stress and Health 480
Ch. 14 Disorders 516
Ch. 15 Therapies 554
Ch. 16 Social Psychology 588
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