Introduction to the Hospitality Industry / Edition 8

Introduction to the Hospitality Industry / Edition 8

by Clayton W. Barrows, Tom Powers, Dennis R. Reynolds
     
 

Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry. This new edition gives readers the foundation they need to thrive in today's hospitality industry… See more details below

Overview

Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry. This new edition gives readers the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues. The Eighth Edition of Introduction to the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors. This edition includes additional international examples of hospitality and tourism operations have been included throughout the text. This book covers all the latest trends, challenges, and opportunities in the hospitality industry. Readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.

Read More

Product Details

ISBN-13:
9780470399163
Publisher:
Wiley
Publication date:
02/08/2011
Edition description:
New Edition
Pages:
576
Sales rank:
133,033
Product dimensions:
7.40(w) x 9.00(h) x 1.00(d)

Table of Contents

Part 1. Perspectives on careers in hospitality 1

Chapter 1. The hospitality industry and you 3

Chapter 2. Forces affecting growth and change in the hospitality industry 33

Part 2. Food service 61

Chapter 3. The restaurant business 63

Chapter 4. Restaurant operations 103

Chapter 5. Restaurant industry organization : chain, independent, or franchise? 127

Chapter 6. Competitive forces in food service 159

Chapter 7. Issues facing food service 183

Chapter 8. On-site food service 213

Chapter 9. Lodging : meeting guest needs 257

Chapter 10. Hotel and lodging operations 293

Chapter 11. Forces shaping the hotel business 333

Chapter 12. Competition in the lodging business 367

Part 4. Travel and tourism 405

Chapter 13. Tourism: Front and center 407

Chapter 14. Destinations: Tourism generators 437

Part 5. Hospitality as a service industry 483

Chapter 15. The role of service in the hospitality industry 485

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >