Introduction to the Hospitality Industry / Edition 8

Introduction to the Hospitality Industry / Edition 8

by Clayton W. Barrows, Tom Powers, Dennis R. Reynolds
     
 

Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry. This new edition gives readers the foundation they need to thrive in today's hospitality

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Overview

Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry. This new edition gives readers the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues. The Eighth Edition of Introduction to the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors. This edition includes additional international examples of hospitality and tourism operations have been included throughout the text. This book covers all the latest trends, challenges, and opportunities in the hospitality industry. Readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.

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Product Details

ISBN-13:
9780470399163
Publisher:
Wiley
Publication date:
02/08/2011
Edition description:
New Edition
Pages:
576
Sales rank:
312,119
Product dimensions:
7.40(w) x 9.00(h) x 1.00(d)

Table of Contents

Pt. 1Perspectives on careers in hospitality1
Ch. 1The hospitality industry and you3
Ch. 2Forces affecting growth and change in the hospitality industry33
Pt. 2Food service61
Ch. 3The restaurant business63
Ch. 4Restaurant operations103
Ch. 5Restaurant industry organization : chain, independent, or franchise?127
Ch. 6Competitive forces in food service159
Ch. 7Issues facing food service183
Ch. 8On-site food service213
Ch. 9Lodging : meeting guest needs257
Ch. 10Hotel and lodging operations293
Ch. 11Forces shaping the hotel business333
Ch. 12Competition in the lodging business367
Pt. 4Travel and tourism405
Ch. 13Tourism : front and center407
Ch. 14Destinations : tourism generators437
Pt. 5Hospitality as a service industry483
Ch. 15The role of service in the hospitality industry485

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