Introduction to the Hospitality Industry / Edition 7

Introduction to the Hospitality Industry / Edition 7

by Clayton W. Barrows, Tom Powers
     
 

Covering all the latest trends, challenges, and opportunities in the hospitality industry, all in a thoroughly revised edition of a landmark text

Students preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, Internet commerce, and changing consumer demands are just some of the factors they will

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Overview

Covering all the latest trends, challenges, and opportunities in the hospitality industry, all in a thoroughly revised edition of a landmark text

Students preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, Internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry.

The Seventh Edition of Introduction to the Hospitality Industry gives students the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Written in a clear, accessible style and richly illustrated, the text offers a comprehensive and engaging introduction to the field, including:

  • Case histories highlighting examples from today's hospitality organizations and associations
  • The latest trends in lodging, emphasizing new electronic distribution channels
  • Expanded coverage of franchising, gaming, and spas
  • New examples of the use of technology, including profiles of leading companies and the latest technology usage statistics
  • Exploration of the significant changes that have taken place in hospitality and tourism in the post-9/11 world
  • New and revised Internet exercises to familiarize students with Internet usage in today's hospitality industry

Upon successful completion of this text, readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.

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Product Details

ISBN-13:
9780471782766
Publisher:
Wiley
Publication date:
03/03/2008
Edition description:
Older Edition
Pages:
560
Product dimensions:
7.48(w) x 9.09(h) x 1.13(d)

Table of Contents

Pt. 1Perspectives on careers in hospitality1
Ch. 1The hospitality industry and you3
Ch. 2Forces affecting growth and change in the hospitality industry33
Pt. 2Food service61
Ch. 3The restaurant business63
Ch. 4Restaurant operations103
Ch. 5Restaurant industry organization : chain, independent, or franchise?127
Ch. 6Competitive forces in food service159
Ch. 7Issues facing food service183
Ch. 8On-site food service213
Ch. 9Lodging : meeting guest needs257
Ch. 10Hotel and lodging operations293
Ch. 11Forces shaping the hotel business333
Ch. 12Competition in the lodging business367
Pt. 4Travel and tourism405
Ch. 13Tourism : front and center407
Ch. 14Destinations : tourism generators437
Pt. 5Hospitality as a service industry483
Ch. 15The role of service in the hospitality industry485

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