Introduction to the Hospitality Industry / Edition 7

Introduction to the Hospitality Industry / Edition 7

by Clayton W. Barrows, Tom Powers
     
 

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ISBN-10: 0471782769

ISBN-13: 9780471782766

Pub. Date: 03/03/2008

Publisher: Wiley

Covering all the latest trends, challenges, and opportunities in the hospitality industry, all in a thoroughly revised edition of a landmark text

Students preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, Internet commerce, and changing consumer demands are just some of the factors they will

Overview

Covering all the latest trends, challenges, and opportunities in the hospitality industry, all in a thoroughly revised edition of a landmark text

Students preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, Internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry.

The Seventh Edition of Introduction to the Hospitality Industry gives students the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Written in a clear, accessible style and richly illustrated, the text offers a comprehensive and engaging introduction to the field, including:

  • Case histories highlighting examples from today's hospitality organizations and associations
  • The latest trends in lodging, emphasizing new electronic distribution channels
  • Expanded coverage of franchising, gaming, and spas
  • New examples of the use of technology, including profiles of leading companies and the latest technology usage statistics
  • Exploration of the significant changes that have taken place in hospitality and tourism in the post-9/11 world
  • New and revised Internet exercises to familiarize students with Internet usage in today's hospitality industry

Upon successful completion of this text, readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.

Product Details

ISBN-13:
9780471782766
Publisher:
Wiley
Publication date:
03/03/2008
Edition description:
Older Edition
Pages:
560
Product dimensions:
7.48(w) x 9.09(h) x 1.13(d)

Table of Contents

PERSPECTIVES ON CAREERS IN HOSPITALITY
The Hospitality Industry and You
Forces for Growth and Change in the Hospitality Industry
FOOD SERVICE
The Restaurant Business
Restaurant Operations
Restaurant Industry Organization: Chain, Independent, or Franchise
Competitive Forces in Food Service
Issues Facing Food Service
Institutions and Institutional Food Service
LODGING
Lodging: Meeting Guest Needs
Hotel and Motel Operations
Forces Shaping the Hotel Business
Competition in the Lodging Business
TRAVEL, TOURISM, AND THE HOSPITALITY INDUSTRY
Tourism: Front and Center
Destinations: Tourism Generators
HOSPITALITY: A SERVICE INDUSTRY
The Role of Service in the Hospitality Industry
Index

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