Introduction to the Hospitality Industry / Edition 4by Tom Powers, Clayton W. Barrows
Pub. Date: 02/28/1999
Considered a giant in hospitality education, Powers has updated his classic textbook to reflect the latest trends in this rapidly changing industry. He stresses problem-solving tools rather than answers and industry-wide trends rather than facts and figures. Personal service, globalization, new forms of food service competition, environmental concerns, the growing role of contract companies in institutions, lodging, travel and tourism are among the topics discussed.
Table of Contents
PERSPECTIVES ON CAREERS IN HOSPITALITY.
The Hospitality Industry and You.
Forces for Growth and Change in the Hospitality Industry.
The Restaurant Business.
Restaurant Industry Organization: Chain, Independent, or Franchise.
Competitive Forces in Food Service.
Issues Facing Food Service.
Institutions and Institutional Food Service.
Lodging: Meeting Guest Needs.
Hotel and Motel Operations.
Forces Shaping the Hotel Business.
Competition in the Lodging Business.
TRAVEL, TOURISM, AND THE HOSPITALITY INDUSTRY.
Tourism: Front and Center.
Destinations: Tourism Generators.
HOSPITALITY: A SERVICE INDUSTRY.
The Role of Service in the Hospitality Industry.
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