Intuitive Businesswoman: Achieve Success Through the Power of Your Personality


Why do some women gravitate toward the arts, while others are scientifically minded? Are some women natural-born entrepreneurs? How can co-worker A work in the midst of chaos, while co-worker B insists on keeping her office compulsively neat? An Intuitive businesswoman will tell you that it's all a matter of personality: the four archetypes of the Intuitive System.

In The Intuitive Businesswoman, Judy George and Todd Lyon show how understanding your inner Visionary, Artisan, ...

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Why do some women gravitate toward the arts, while others are scientifically minded? Are some women natural-born entrepreneurs? How can co-worker A work in the midst of chaos, while co-worker B insists on keeping her office compulsively neat? An Intuitive businesswoman will tell you that it's all a matter of personality: the four archetypes of the Intuitive System.

In The Intuitive Businesswoman, Judy George and Todd Lyon show how understanding your inner Visionary, Artisan, Idealist, and/or Adventurer can help you achieve career wellness. After taking the lively Intuitive Quiz, discover which personality archetype, or combination of types, best represents you and start learning how to handle stress, relate to other personalities, and find success in the workplace. Along the way you'll find which style your colleagues, employees, and boss favor--thus enabling you to optimize your working relationships. Throughout the book, Judy and Todd use real-life observations and a witty perspective to demystify the personalities that fill the working world, and illustrate how everyone can find a path that suits her truest self.

Through in-depth interviews, the Intuitive System plays out in the real-life success stories of Ann Moore, president of People, Inc.; Rose Marie Bravo, CEO of Burberry; Shelly Lazarus, CEO of Ogilvy & Mather Worldwide; and many others. The Intuitive Businesswoman also looks back in history to such remarkable women as Josephine Baker (Adventurer), Laura Ashley (Artisan), and Grace Hopper (Idealist). Sections range from "Intuitive Financing" to "Playing Well with Others," and each chapter is peppered with fun sidebars that target each Intuitive type.

Whether you're in search of fulfillment, a raise, more free time, a friendlier work environment, a new career, or your own corner office, The Intuitive Businesswoman is an essential guide to making your personality work for you.

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Editorial Reviews

Library Journal
With its personal case studies, engaging sidebars, valuable tips, and lively approach, this innovative work will help all readers know themselves better. The quiz at the beginning lets them explore their impulses and recognize their strengths, especially in the jungle of work-life situations. George, a CEO and founder of Doman retail stores, and Lyon, editor-in-chief of CT Life, show readers how learning more about their own personality can, for starters, improve their relationship with the boss, lead them successfully into entrepreneurship, and help them understand others. Readers encounter chapters on "Playing with Others" and "Changing Jobs, Changing Careers" and get to know successful businesswomen like Shelly Lazarus, CEO of Ogilvy and Mather Worldwide, and Anne Robinson of Windham Hill Productions. Most business collections will want to include this fresh perspective on women and success.--Susan C. Awe, Univ. of New Mexico, Albuquerque Copyright 2000 Cahners Business Information.\
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Product Details

  • ISBN-13: 9780609604335
  • Publisher: Crown Publishing Group
  • Publication date: 5/23/2000
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 312
  • Product dimensions: 6.37 (w) x 9.54 (h) x 1.11 (d)

Meet the Author

Judy George is the chairman and CEO of Domain, the Boston-based home furnishings chain, and has been featured in many magazines and on QVC and other national television programs. Her awards include WITHIT Woman of the Year for Retail, 2000 and the 1997 Hearst Woman of the Year. She is the co-author of The Domain Book of Intuitive Home Design with Todd Lyon.

Todd Lyon is a writer and entrepreneur who has written many books about creative living, including The New Year's Eve Compendium, Chic Simple: Cooking, and Chic Simple: Paint.

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Read an Excerpt

The Intuitive Judy George
Here is my Intuitive Profile: I am a Visionary with a strong streak of Adventurer and a dollop of Artisan.

As such, it's no surprise that I like being visible. (Visionaries tend to establish themselves as figureheads.) It was very Visionary of me to go into a business that put me around luxurious goods (Visionaries are fancy) and beautiful surroundings (in the Visionary world, much depends on visuals).

The Adventurer part of my personality is expressed in my tendency to be flamboyant. There are few gestures more Adventurer than hiring a plane to buzz a company's headquarters! My Adventurer streak is also evident when I take big risks in the hope of big payoffs, rather than making steady, sensible progress.

I take great joy in being a mentor, and I credit that attribute to the Artisan part of my makeup. Artisans also tend to be home-centric and family oriented, and this represents a special part of my personality: I am most content when I'm cooking in the kitchen of the house that my husband built for me nearly thirty years ago.

So, what's missing from this picture? Have you noticed that I don't have one drop of Idealist? Believe me, I've noticed. Idealists are ruled by logic. They're the people who lead with their heads and not their hearts. They work everything out on paper, and have an orderliness to most everything they do.

I've learned that Idealists can give me what I lack.

When I first started Domain, I hired creative hotheads like myself. I responded to the passion I saw in others because I was comfortable with it. But if I had looked more closely at the bigger picture, I would have seen an imbalance between my ambition, passion, and creativity, and what I didn't bring to the table: Cool logic and practicality.

I really should have known better. After all, I married an Idealist. Even as a nineteen-year-old bride, I instinctively knew that I needed a stable rudder, a partner who would play tortoise to my hare. My marriage has lasted a long time. Why didn't I notice the success of that partnership and apply it to my business?

Because, back then, I wasn't tuned in to the importance of personality. I was always looking outward, toward the future, money, success, recognition. I forgot to notice what qualities I lacked.

The Intuitive System helped me put together a balanced team and to cover all the bases. It has been a great tool for me and my company, so when I started applying it to fellow businesswomen--many of whom I met through a mentoring program--a "Eureka!" moment happened. I realized that I'd hit upon a set of parameters that could help just about any woman thrive in the career of her dreams--and avoid many bumps on the road to success.

The Intuitive Businesswoman: The Book
We could have written this book for any segment of society. But we decided to focus on working women. Why? Because, with few role models in place, women are inventing their own lives and creating an exciting new chapter in American history.

We have nothing against men. In fact, we love them very much. But women are today's change agents, true pioneers who are shaping the future.

The Intuitive Businesswoman builds a framework within which women can locate themselves in a jungle of working situations. There is a section that deals with employee/employer relations, and another that tells how best to sell to the four archetypes. We look toward the past, observing the career patterns of such historic figures as Josephine Baker (Adventurer), Elizabeth Arden (Visionary), Fannie Farmer (Idealist), and Margaret Sanger (Artisan). We give pointers about big things, like how to raise money to start a business, and little things, like what kind of office space might best suit your personality.

In every chapter you'll find real-life stories of women who have invented themselves. They are the true heroes of this book. Some names you'll recognize, like Ann Moore, president of People, Inc., publishers of People, In Style, and other red-hot publications. And there are names you won't know, like Lisa Somers, who started a home-based company as a way to help heal her postpartum depression. You'll hear from Shelly Lazarus, who heads Ogilvy & Mather, one of the most powerful ad agencies in the world, and Sue Navarretta, an R.N. who drove across the country with her five-year-old daughter and $6,000 to start her life over again.

All of them are women who have listened to themselves and found the strength, courage, and wisdom not only to survive, but to thrive. It is our hope that their inspiring stories, combined with healthy dollops of hardheaded business advice, will help put you on a path to fulfillment in the workplace. In the words of Oprah Winfrey: "It's not about making a living. It's about making a life."

Or, as Katharine Hepburn once said, "If you have to support yourself, you had bloody well better find some way that is going to be interesting."

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  • Anonymous

    Posted June 16, 2000

    Had I only known at 21 what I learned in this book at 38!

    If you are anything at all like me, you have a self-perception which drives your actions and behaviors, both on both a professional and a personal level. And, if you are anything at all like me, you are right on target with some of those perceptions and completely off-track about others! The Intuitive Businesswoman, through quizzing, descriptions and profiling of well-known businesswomen, has given me a valuable gift- the ability to see myself clearly. So what, you may ask? Well, have you ever envied a woman in your life for whom success seems to come so easily? Perhaps she has clearly identified the strengths of her personality and is capitalizing on those. I would like to be that woman. Afer all, it is so much easier, not to mention more fun, to play to your strong points, rather than shoveling against the tide, isn't it? The Intuitive Businesswoman has helped me identify myself as an Artisan/Idealist. The Artisan part shocked me, really. However, I saw myself in the descriptions and found myself proud to accept the identity. I now understand on a deeper level the framework in which I operate, and intend to use it to strengthen my role in both my professional and personal lives. Good work, Judy George. Good work, Todd Lyon. If you are reading this review, stop now and order the Intuitive Business Woman. You'll be glad you did.

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