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Invented Here: Maximizing Your Organization's Internal Growth and Profitability
     

Invented Here: Maximizing Your Organization's Internal Growth and Profitability

by Bart Victor, Andrew C. Boynton
 
Record breaking economic growth. Rapid global expansion. Dizzying technological innovation. As we head toward the new millennium, it seems as if there are more opportunities than ever for your company to create new value, satisfy customers, and make money. But, given today's bewildering array of management methods, how do you determine which path to follow--and

Overview

Record breaking economic growth. Rapid global expansion. Dizzying technological innovation. As we head toward the new millennium, it seems as if there are more opportunities than ever for your company to create new value, satisfy customers, and make money. But, given today's bewildering array of management methods, how do you determine which path to follow--and how do you adapt your company for the journey? With Invented Here, authors Victor and Boynton argue that to succeed in a market where consumers increasingly demand customized goods and services, you cannot rely on any one formula. Instead, you must look within your own organization to invent, develop, and deliver the distinctive competencies that ensure growth and profitability. The authors conclude that there are distinct patterns in the way that successful companies manage their internal growth--patterns found in the evaluation and application of organizational knowledge. More important, they provide a workable strategy for emulating these patterns; arguing that any company, in order to more closely satisfy the needs of its customers, can develop the capabilities necessary to evolve from craft work to mass customization, and beyond. With examples from companies such as Beretta, Taco Bell, Dell Computer, Xerox, and Merrill Lynch providing a real-world context, Invented Here reveals how managers can determine the best path of change for their company by assessing its existing knowledge base. The book is a pioneering guide to using the knowledge that resides within your company in the actual transformation of work: the nature of what you do, the value that you can create with your customers, and the organizational knowledge to be mined along the way. "A rare gem among countless 'also-ran' management texts. This solid work is filled with insights toward a fundamental understanding of organizations and how best to prepare for the future."--Library Journal "Invented Here is a business book that urges you to ask the right questions. It will have you thinking long and hard about the role of mass customization and co-configuration in seizing competitive advantage."--Sir Peter Bonfield, Chief Executive Officer, British Telecommunications

Editorial Reviews

Library Journal
Victor and Boynton (management, International Institute for Management Development, Lausane, Switzerland) offer a rare gem among countless "also-ran" management texts. This solid work is filled with insights toward a fundamental understanding of organizations and how best to prepare for the future. Rather than turning to intermittent fads, the authors encourage building on what a firm is already about and explain their concept of a transformation path from craft work through mass production, process enhancement, mass configuration, ultimately to what they term co-configuration. Along this path, the different types of inherent knowledge within companies focusing on these different steps are defined, and practical measures from numerous companies exemplifying these different stages help convey the progression. This excellent work nicely complements John Macdonald's Calling a Halt to Mindless Change (LJ 4/1/98) and John Micklethwait and Adrian Wooldridge's The Witch Doctors (LJ 12/96). Highly recommended for academic libraries supporting a business curriculum.Dale F. Farris, Groves, TX

Product Details

ISBN-13:
9780875847986
Publisher:
Harvard Business Review Press
Publication date:
04/28/1998
Pages:
255
Product dimensions:
6.49(w) x 9.50(h) x 1.16(d)

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