Inventing the Southwest: The Fred Harvey Company and Native American Art

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This book is the story of the people and places of the Fred Harvey Company, which together with the Santa Fe Railway helped to bring about the craze for Native American arts and crafts that remains today Based on an exhibit of the Heard Museum.
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More About This Book

Overview

This book is the story of the people and places of the Fred Harvey Company, which together with the Santa Fe Railway helped to bring about the craze for Native American arts and crafts that remains today Based on an exhibit of the Heard Museum.
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Editorial Reviews

Library Journal
The Fred Harvey Company played a major role in opening the American Southwest to tourism, joining forces with the Santa Fe Railway to produce a newly romanticized and adventurous view of the region and its inhabitants. Their advertising and marketing strategies had an indelible impact on the commercial trade and art production of the region's native peoples. As this skillful account explains, local arts were transformed, revived, and, in some cases, revitalized, even as they were altered to suit tourists' tastes and expectations. The authors profile individuals associated with the company, whether buyers, traders, or collectors. They also clarify the significance of Harvey Company Detours, other excursions, hotels, and the promotion of natural and fabricated tourist attractions in the region. Although the narrative has been clearly generalized for broad public consumption, the story that emerges will interest those wanting to know more about an important redirection in the native arts of the Southwest. Highly recommended for public and academic library collections covering Western history or Native American culture.-Paula A. Baxter, NYPL
Booknews
A heavily illustrated history & appreciation of the contribution of the Fred Harvey Company to the preservation and promotion of Indian art. Serves as the catalog of an exhibit--through April 1997-- at the Heard Museum in Phoenix. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780873586498
  • Publisher: Northland Publishing AZ
  • Publication date: 5/1/1996
  • Pages: 168
  • Product dimensions: 9.76 (w) x 8.73 (h) x 0.42 (d)

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